At this year’s ChinaJoy, LoopMe’s Rocky Zheng and Claire Wu took to the stage to deliver a keynote presentation about how AI can be harnessed to build a full-cycle engine for mobile growth. Exploring the four key pillars of agentic AI, business outcomes, premium supply, and mobile in-app, the session unpacked how LoopMe’s proprietary technology stack, including the newly-released Chartboost Direct, helps advertisers and publishers build an efficient, effective platform for growth.
The session summary is as follows.
1. Agentic AI is driving programmatic advertising from ‘buying tool’ to ‘outcomes engine’
2026 marks the era of agentic AI and, in advertising, it is fundamentally reshaping how campaigns are run. In the traditional DSP model, humans specify campaign goals, configure audience segments, and set bidding rules, while the DSP simply executes the media buy. Under the agentic AI model, humans define the ultimate business objective, while AI autonomously interprets that goal, breaks down the workflow, tracks delivery in real time, and continuously optimizes and corrects execution in a matter of milliseconds.
What does this mean for DSPs and ad exchanges?
With agentic AI pushing programmatic to move beyond buying infrastructure into the role of an outcomes engine, the industry is heading down two main routes:
Route one: evolving the DSP into a business operating system. DSPs are shifting from simple buying and transaction tools into operating systems deeply integrated with data, measurement, and identity infrastructure.
Route two: focusing on building direct, premium traffic channels. More platforms are becoming dedicated traffic channels — whether mobile app, CTV, or high-value audience environments — all working toward the same end goal: helping brand and performance advertisers achieve real business results.
2. Business outcomes: moving beyond metric inflation to real commercial growth
Programmatic advertising has traditionally optimized and learned around metrics like impressions, click-throughs, completion rate, and reach. These matter, but ultimately they are proxies, not the prize. What businesses actually need is real revenue growth.
If brands and agencies continue focusing their budgets on these crowded traditional channels, they will face two key challenges by 2027:
- Failure to capture attention: traditional channels are oversaturated with information, so user attention is diluted.
- Rising acquisition costs: with too much budget chasing limited channel inventory, bidding intensifies and costs climb steeply.
3. Premium supply and mobile in-app: the data foundation and traffic environment for the AI era
Agentic AI models depend on high-quality data input to learn and continuously improve. Premium, high-quality traffic environments are the foundation for deep learning and accurate prediction.
Mobile in-app environments offer deeper engagement, more immersive experiences, and more accurate attribution, translating into clearer measurement and more efficient reach for advertisers
Digital ad budgets are visibly shifting from the open web to mobile in-app, with Medialink finding that 45% of marketers planning to shift budget to mobile app environments and Statista reporting that by 2030 83% of ad spend will come from mobile.
4. Building a highly efficient advertising engine
Since its inception in 2012, LoopMe has been committed to building a fully proprietary technology stack. For agency partners, LoopMe’s patented products deliver a full-funnel solution spanning brand awareness through to performance conversion. LoopMe’s first-party DMP, combined with third-party data partnerships, covers more than 3 billion unique devices globally and captures hundreds of millions of consumer insights each year, precisely identifying near-term regional demand for specific product categories and building high-performing optimization models as a result.
At the heart of LoopMe’s technology is a multi-agent collaboration framework, including: a campaign optimization agent, an AI model ecosystem agent, a bidding agent, and a supply-side agent. Through this dynamic, multi-agent optimization mechanism, LoopMe helps advertisers achieve results 2–5x higher than industry benchmarks.
5. Chartboost Direct: bringing brands into mobile apps to accelerate publisher growth
Chartboost Direct helps mobile app publishers access premium, direct brand budgets through LoopMe’s AI optimization for brand performance, streamlining the monetization process and opening new revenue opportunities.
- Direct Pay works through the existing Chartboost SDK integration, requiring no additional development work. Publishers can contract and settle directly with partner DSPs/SSPs, significantly improving payment transparency and efficiency.
- Direct Deals let publishers bypass conventional aggregated bidding, calling PMP Deal IDs directly through their own ad server — establishing a dedicated ‘fast track’ for top brand DSPs to prioritize access to premium brand budgets.
- Marketplace Deals require no additional configuration: within the existing aggregated bidding environment, Deal IDs can dynamically package inventory and surface key transaction signals, enabling seamless access to direct brand budgets.
LoopMe fully supports flexible integration methods, covering banner, display, native, CTV, and audio formats across every use case.
6. Traffic quality and anti-fraud safeguards
A strong commercial proposition depends on rigorous safety measures, so LoopMe is deeply integrated with leading global ad quality and anti-fraud providers. Every ad request passes through real-time traffic quality filtering and anti-fraud screening from these third-party providers — ensuring advertisers receive genuine traffic and conversions, while giving publishers confidence that they’re serving safe, high-quality advertising. Together, this builds a sustainable, full-cycle mobile growth ecosystem.
