LoopMe Launches Brand Lift Integration with The Trade Desk

Global campaigns need global measurement. But today, brand lift measurement doesn’t always scale with the advertisers who rely on it.

In many markets, brand lift measurement is underserved or simply unavailable. Where it does exist, minimum campaign requirements of 3–4 million impressions can put it out of reach for smaller campaigns and markets. And for advertisers measuring across multiple regions, working with different vendors and methodologies can make it difficult to build a consistent view of performance.

The result? Global advertisers can measure some of their activity, some of the time — but getting a comparable view of brand impact across markets remains a challenge.

Making Global Brand Lift Easier to Scale

As advertisers run campaigns across more markets, measurement needs to keep pace. Brand lift shouldn’t be limited to the largest campaigns or require advertisers to piece together results from different providers and methodologies.

That’s why we’re excited to announce that LoopMe Brand Lift is now available through a direct API integration with The Trade Desk Measurement Marketplace.

The integration brings LoopMe’s patented Brand Lift measurement directly into The Trade Desk, giving advertisers a consistent and scalable way to measure brand impact across 35+ markets and 17 languages — all within their existing campaign workflow.

With feasibility starting at just 1 million impressions per study, advertisers can extend measurement to more campaigns and markets while using one consistent methodology to understand performance across their global activity.

One Integration, More Measurable Campaigns

LoopMe Brand Lift within The Trade Desk is designed to remove some of the barriers that have traditionally made global brand measurement difficult to scale:

• Measure consistently across markets: Run standardized brand lift measurement across 35+ markets and 17 languages, creating a more comparable view of global campaign performance.
• Measure more campaigns: Studies can be feasible from just 1 million impressions, compared with provider minimums of 3–4 million impressions in many markets, making smaller campaigns and markets more easily measurable.
• See results while campaigns are still running: Lift data is updated every 24 hours directly within The Trade Desk dashboard, beginning as early as 10 days after launch, with reporting across age, gender, device, creative, ad group and campaign ID.
• Keep measurement within your existing workflow: Book studies during standard campaign setup in The Trade Desk, with no separate contracting or additional platform required.

“In many markets, brand lift measurement is simply not an option for advertisers,” commented Matthew Deets, VP Demand Partnerships at LoopMe. “If it is available, it rarely allows the scope of measurement needed to truly understand results across regions. Our partnership with The Trade Desk helps address these challenges, providing the rigorous standards needed to trust uplift data, while remaining lightweight and scalable enough to be actionable across multiple regions at once. We’re proud to deliver these capabilities in partnership with The Trade Desk team.”

Built for Scale Without Sacrificing Rigor

Making brand lift easier to run shouldn’t mean compromising on measurement quality.

LoopMe Brand Lift measures real consumers rather than recruited panels, surveying users within voluntary mobile ad breaks. Control groups are matched using LoopMe’s patented RISA algorithm across 100+ variables, helping advertisers understand the incremental impact of their campaigns with statistically rigorous measurement.

Through the direct API integration, advertisers can set up and launch their study without leaving The Trade Desk. Study parameters are passed directly to LoopMe, where measurement is deployed and results are fed back into The Trade Desk dashboard — eliminating separate logins, accounts and reporting workflows.

Donny Spano, Director, Data Partnerships at The Trade Desk, added: “We remain committed to advancing the industry by providing advertisers with sophisticated tools and capabilities, particularly within our global infrastructure. We are pleased to extend LoopMe’s international reach and scalability to a broader range of clients and global campaigns.”

Flexible Measurement for Different Campaign Needs

The integration gives advertisers a scalable, self-service option for standard brand lift measurement directly within The Trade Desk. For campaigns requiring greater customization, advertisers can also work with LoopMe through its fully customizable Managed Service.

Whether measuring a single campaign or looking to build a more consistent view of brand impact across markets, advertisers now have more flexibility to bring brand lift measurement to more of their media activity.

LoopMe Brand Lift is now available in The Trade Desk Measurement Marketplace. To add brand lift to your next campaign, select LoopMe under measurement options within The Trade Desk, or reach out to your LoopMe or The Trade Desk representative to learn more.