LoopMe surveyed 8,237 US consumers in July 2026 to gauge football season engagement and viewing behavior.
The headline stat: 58% of Americans plan to engage with football this fall.
Download the report to learn:
How do US football fans engage with the sport, and how does intensity vary from avid team loyalists to occasional viewers?
Who are fans watching live football with, and how much of that viewing happens outside the home?
Which screens are fans watching football on?
What are fans doing on a second screen during the game, and how does that shift what they buy for game day?
LoopMe AI transformed the data into actionable audience segments, including:
Fandom intensity (avid team loyalists, moderate fans, league-wide enthusiasts)
Viewing companions and methods
Second-screen behavior (sportsbook, fantasy, social)
Football-related travel and hosting behavior
Contact pl_salesus@loopme.com to activate these audiences today.
Also available via:
LoopMe surveyed 3,496 US consumers in March 2026 to gauge live sports viewing behaviors and trends.
PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
Sports actively followed
How fans follow sports
Viewing frequency
Concurrent behaviors
Summer sporting events to watch
Preferred viewing locations
Activate these audiences in your campaigns today by contacting pl_salesus@loopme.com
Also available via:
LoopMe surveyed 3,012 Australian consumers in March 2026 to gauge live sports viewing behaviours and trends.
PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
Vehicle owners
In-market for a vehicle
Preferred fuel sources
Budget levels
How consumers research vehicles
Important factors when choosing a vehicle
Activate these audiences in your campaigns today by contacting apac_agency@loopme.com .
Also available via:
LoopMe surveyed 7,561 UK consumers in March 2026 to gauge live sports viewing behaviours and trends.
PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
Sports actively followed
How fans follow sports
Viewing frequency
Concurrent behaviours
Summer sporting events to watch
Preferred viewing locations
Activate these audiences in your campaigns today by contacting uk_agency@loopme.com .
Also available via:
LoopMe surveyed 15,208 US adults between February 4 – 8, 2026 to gauge planned engagement with the college basketball tournament in March.
PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
Tournament viewer engagement
How viewers plan to watch the tournament
Bracket engagement
Reasons for following the tournament
Likelihood to attend a tournament game in person
Activate these audiences in your campaigns today by contacting us_agency@loopme.com.
Also available via:
LoopMe surveyed 4,413 US consumers between November 13th – 16th, 2025 to gauge prospective 2026 World Cup viewership habits.
PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
World Cup viewers
How viewers plan to watch the World Cup
Excitement compared to the previous World Cup
Notices brands/sponsors
Types of ads remembered
Activate these audiences in your campaigns today by contacting us_agency@loopme.com .
Also available via:
Download this research for the UK market .
LoopMe surveyed 33,163 UK consumers between 13 – 16 November 2025 to gauge prospective 2026 World Cup viewership habits.
PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
World Cup viewers
How viewers plan to watch the World Cup
Excitement compared to the previous World Cup
Notices brands/sponsors
Types of ads remembered
Activate these audiences in your campaigns today by contacting uk_agency@loopme.com .
Also available via:
Download this research for the US market .
LoopMe surveyed 11,268 US consumers between August 19th and August 23rd, 2024 to gauge behavior and preferences around mobile sports betting.
PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
Frequency of sports betting
Factors that influence choice of mobile sports betting platform
Attended a sportsbook in the last year
Impacted by advertising (including on specific platforms)
Sports to bet on
Contact us to use these audiences in your campaigns today.
Also available via The Trade Desk and LiveRamp .
LoopMe surveyed a total of 46,428 US consumers from April 30 – May 7 and June 5-7, 2024 to understand sentiment regarding the 2024 Olympic Games.
LoopMe surveyed 2,780 UK consumers from 19-26 February, 2024 to understand consumer sentiment regarding watching the Olympics . We also analysed when consumers will be watching, which events they are most likely to watch and whether the Olympics inspires consumers to get active.
For more research reports, visit the PurchaseLoop™ Research Insights Hub .
