LoopMe Consumer Snapshot: Live Sports (US)

LoopMe surveyed 3,496 US consumers in March 2026 to gauge live sports viewing behaviors and trends.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Sports actively followed
  • How fans follow sports
  • Viewing frequency
  • Concurrent behaviors
  • Summer sporting events to watch
  • Preferred viewing locations

Activate these audiences in your campaigns today by contacting pl_salesus@loopme.com

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LoopMe Consumer Snapshot: Live Sports (Australia)

LoopMe surveyed 3,012 Australian consumers in March 2026 to gauge live sports viewing behaviours and trends.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Vehicle owners
  • In-market for a vehicle
  • Preferred fuel sources
  • Budget levels
  • How consumers research vehicles
  • Important factors when choosing a vehicle

Activate these audiences in your campaigns today by contacting apac_agency@loopme.com.

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LoopMe Consumer Snapshot: Live Sports (UK)

LoopMe surveyed 7,561 UK consumers in March 2026 to gauge live sports viewing behaviours and trends.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Sports actively followed
  • How fans follow sports
  • Viewing frequency
  • Concurrent behaviours
  • Summer sporting events to watch
  • Preferred viewing locations

Activate these audiences in your campaigns today by contacting uk_agency@loopme.com.

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LoopMe Consumer Snapshot: March College Basketball Tournament (US)

LoopMe surveyed 15,208 US adults between February 4 – 8, 2026 to gauge planned engagement with the college basketball tournament in March.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Tournament viewer engagement
  • How viewers plan to watch the tournament
  • Bracket engagement
  • Reasons for following the tournament
  • Likelihood to attend a tournament game in person

Activate these audiences in your campaigns today by contacting us_agency@loopme.com.

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LoopMe Consumer Snapshot: 2026 World Cup Viewership (US)

LoopMe surveyed 4,413 US consumers between November 13th – 16th, 2025 to gauge prospective 2026 World Cup viewership habits.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • World Cup viewers
  • How viewers plan to watch the World Cup
  • Excitement compared to the previous World Cup
  • Notices brands/sponsors
  • Types of ads remembered

Activate these audiences in your campaigns today by contacting us_agency@loopme.com.

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Download this research for the UK market.

LoopMe Consumer Snapshot: 2026 World Cup Viewership (UK)

LoopMe surveyed 33,163 UK consumers between 13 – 16 November 2025 to gauge prospective 2026 World Cup viewership habits.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • World Cup viewers
  • How viewers plan to watch the World Cup
  • Excitement compared to the previous World Cup
  • Notices brands/sponsors
  • Types of ads remembered

Activate these audiences in your campaigns today by contacting uk_agency@loopme.com.

Also available via:


Download this research for the US market.

LoopMe Consumer Snapshot: Mobile Sports Betting

LoopMe surveyed 11,268 US consumers between August 19th and August 23rd, 2024 to gauge behavior and preferences around mobile sports betting.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Frequency of sports betting
  • Factors that influence choice of mobile sports betting platform
  • Attended a sportsbook in the last year
  • Impacted by advertising (including on specific platforms)
  • Sports to bet on

Contact us to use these audiences in your campaigns today.

Also available via The Trade Desk and LiveRamp.

Stock image of a footballer

LoopMe Consumer Snapshot: UEFA Euro 2024

LoopMe surveyed 2,781 UK consumers from 19-26 February, 2024 to understand consumer sentiment regarding watching UEFA Euro 2024. We also analysed where consumers are planning to watch UEFA Euro 2024 and whether they recognise brand sponsors.