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Cannes Lions 2026: Publishers look beyond AI to redefine value across the open web

Stephen Upstone shares his key Cannes takeaway: audiences are moving from open web to open app environments — and brand marketers need to catch up.

‘AI was the connecting thread running through everything’: Cannes Lions 2026 review

CEO & Founder Stephen Upstone shares why the most meaningful conversations in Cannes focused on GenAI and the brand advertising opportunities it creates, particularly in mobile gaming.

The unofficial Cannes Lions survival guide, written in hindsight

Simon Stone shares his golden rule for Cannes Lions: whatever you do, don’t walk past the Gutter Bar after midnight.

The Media Leader’s guide to Cannes: How to survive and thrive

Simon Stone, SVP Partnerships UK, shares his advice for anyone heading to Cannes next week.

Measurement, AI and advertising’s next transformation

Anna Lister, Head of Demand Partner Growth, shares her perspective on the biggest shifts reshaping advertising. From why measurement remains the industry’s most important unsolved problem, to where AI is genuinely delivering, and how brand discovery is moving away from keyword search to AI crawlability.

Craft Media London launches ‘Anti-Ultra-Processed Planning’ Guide

Developed in collaboration with LoopMe, AnalogFolk, and IMS the cookbook is an industry guide to planning.

Craft Media London launches media planning ‘Cookbook’

In a world where comms thinking is being served up like fast food – quickly, cheaply and with an absence of nutrition – the book proposes an industry shift.

He built an AI ad platform before AI was the conversation

Stephen Upstone has been working in AI for over 20 years, long before it was a talking point, and as CEO and Founder of LoopMe he’s grown the business 40% year over year for seven consecutive years. His take on where generative AI is taking the industry is one of the most clear-eyed in the […]

Peformance marketing people

As brands and agencies increasingly demand solutions that can connect upper-funnel investment to lower-funnel outcomes, LoopMe is moving fast to meet that demand

LoopMe boosts US leadership with three senior hires

LoopMe has appointed Courtney Howell as Senior Vice President, Global Partnerships; Maggie Wider Parker as Vice President, Direct Sales; and Staci Kapnick as Assistant Vice President, Global Revenue Operations. The hires are part of a broader expansion of its North American commercial and marketplace leadership team.

Movers & shakers

New hires across LoopMe’s commercial and marketplace leadership teams position the company to scale at pace.

LoopMe expands it US leadership team

To meet a growing demand for solutions that connect upper-funnel investment with lower-funnel outcomes.

Brand performance company LoopMe hires several new roles

Recent additions include Courtney Howell as SVP of global partnerships, Maggie Wider Parker as VP of direct sales and Staci Kapnick as AVP of global revenue operations. [Mediashotz]

LoopMe names core leadership cross-business hires

Following its 40% gross revenue CAGR sustained since 2018 and ambitions to reach $1BN in revenue, the appointments span the full commercial function, from agency and platform partnerships to direct sales and revenue operations, ensuring the business can scale consistently at pace across its fastest-growing market.

LoopMe expands North American commercial and marketplace leadership teams

Senior appointments set LoopMe up to scale at pace in its fastest-growing market.

LoopMe bolsters US leadership with senior hires

LoopMe has appointed Courtney Howell as SVP, Global Partnerships; Maggie Wider Parker as VP, Direct Sales; and Staci Kapnick as AVP, Global Revenue Operations.

AI as a tool to enhance, not replace

Ammar Jawad Doosh, VP AI, shares his vision for the applications of AI in advertising, with AI agent fleets acting as independent buyers, negotiating inventory and reallocating budgets while human teams stay firmly in control of the guardrails.

How AI is reshaping the web and driving audiences toward mobile gaming

As AI changes consumer behavior, CEO & Founder Stephen Upstone explains why open app environments such as mobile gaming offer the audience scale, ad quality, and measurement transparency that advertisers need.

Debunking modern marketing myths

LoopMe debated whether brandformance is just a new buzzword.

Igniting the debate on AI, CTV and brandformance

International players LoopMe, Pixability and TapTap partnered with WAY on a ‘mythbusters’ event.

The WAY Media Compass: Navigating the myths of modern advertising

Understanding what’s actually changing in advertising, recognising the difference between real innovation and outdated beliefs. 1

Podcast: POSSIBLE Pictures

CRO Michael Scott discusses the impact of GenAI on the media landscape, how LoopMe is bringing brands into apps, our agentic future, and more.

Is college still worth it? What tech execs are telling their kids

CEO & Founder Stephen Upstone shares his thoughts in Business Insider’s article on the value of college in the AI era.

When AI meets advertising

Sophia Hu, Publisher Development Director, shares how LoopMe harnesses AI to unlock results across the ad ecosystem – powering Chartboost Direct to make brand demand work inside mobile apps, driving measurable outcomes for ‘go-global’ brands such as CUKTECH, and more.

Can POSSIBLE shed light on adland’s black boxes?

LoopMe CEO & Founder Stephen Upstone predicts that conversations at hashtag#POSSIBLE2026 will focus on how generative AI is reshaping the way consumers navigate the digital world – and what this means for players across the ad ecosystem.

LoopMe ranked best overall media owner in IPA Digital Media Owner Spring 2026 Survey

Loope secured the highest rating for ‘overall experience’ with a score of 90.5%, reflecting its commitment to service excellence and product innovation within the digital advertising ecosystem.

LoopMe ranked best overall media owner

The biannual survey, conducted by the Institute of Practitioners in Advertising (IPA), serves as a benchmark for agency satisfaction, measuring how media owners perform across various service and delivery categories. LoopMe’s top-tier ranking follows a period of consistent performance, highlighting the company’s ability to align its AI-driven solutions with the evolving needs of agency partners.

Brand ad spend is moving into mobile apps

As consumer attention moves away from the open web, brand advertisers are focusing more on app environments. Chartboost Direct, LoopMe’s new solution, makes this shift easier, providing publishers with the infrastructure to connect directly to brand demand – without changing their existing adtech stack.

Marketers reflect on launch of OpenAI Ads Manager

Following the launch of the OpenAI Ads Manager, LoopMe CEO & Founder Stephen Upstone comments on how the rise of AI is shaping the media landscape.

LoopMe tops IPA Digital Media Owners Spring 2026 Survey

IPA agencies and digital specialists have named LoopMe as the best overall media owner to work with, according to the IPA Digital Media Owners Spring 2026 Survey.

LoopMe launches Chartboost Direct, bringing brands into mobile apps

LoopMe, the global leader in brand performance, has announced the launch of Chartboost Direct to help mobile app publishers accelerate growth with direct access to brand demand. With this launch, LoopMe positions itself as the definitive nexus between web SSPs, ad tech, and mobile apps, establishing Chartboost Direct as the brand SDK for in-app environments. […]

LoopMe launches Chartboost Direct for app publishers

LoopMe has launched Chartboost Direct for mobile app publishers, aiming to bring brand advertising demand directly into apps.

Chartboost Direct brings brands into mobile apps to drive publisher growth

Now is a pivotal point to bring brands directly into the app environment, as web use declines: LoopMe research recently found that nearly one in five GenAI users say they now spend less time browsing the web, compared with just 15% spending more.

LoopMe launches Chartboost Direct

LoopMe, the global leader in brand performance, has announced the launch of Chartboost Direct to help mobile app publishers accelerate growth with direct access to brand demand.

LoopMe launches Chartboost Direct, bringing brands into mobile apps to drive publisher growth

Chartboost Direct provides publishers with the infrastructure to make brand demand work inside mobile apps — directly, cleanly, and at scale, without changing their current ad technology stack.

LoopMe’s Chartboost Direct to power in-app growth for publishers

With this launch, LoopMe aims to position itself as the definitive nexus between web SSPs, ad tech, and mobile apps, establishing Chartboost Direct as the brand SDK for in-app environments.

LoopMe bets on mobile apps as web ad inventory shrinks

LoopMe launches Chartboost Direct, giving mobile app publishers direct access to brand demand via three new programmatic deal structures.

Sticking with in-app, LoopMe, launches Chartboost Direct

The new solution expands direct access to brand demand for mobile app inventory. One feature the platform offers for publishers is the ability to create new ad placements packaged as deal IDs within its ad server that are available to brand clients via DSPs. The product launch follows LoopMe’s 2024 acquisition of Chartboost from the […]

Global Digital Intelligence Marketing Ecosystem Playbook

LoopMe features in Morketing’s 2026 Global Digital Intelligence Marketing Ecosystem Playbook, which highlights how LoopMe’s survey technology and AI-powered optimisation drive measurable results for advertisers such as electronics brand CUKTECH.

Americans who watch the World Cup highly engaged and more likely to remember sponsor ads

The survey of 4,413 United States consumers, conducted in November 2025, found that just 30% plan to watch World Cup content this year. Yet nearly three-quarters of all respondents said they expect to notice World Cup advertisements regardless of whether they plan to watch — a disconnect that points to the tournament’s broader cultural footprint […]

30% of US consumers plan to watch World Cup content in 2026

Within this group, 32% are more excited this year than for the previous event, Qatar 2022. That data comes from LoopMe, which also notes that the highest intent to watch peaks among 35-44 year-olds (37%). And while live TV continues to be the most popular channel to watch matches (35%), viewing will be truly cross-channel, with […]

Survey: 75% of mobile World Cup viewers remember ads they see

LoopMe surveyed 33,163 UK consumers to understand how they plan to watch the 2026 World Cup and how they engage with advertising around it.

Heading into agentic AI with a new CRO

LoopMe CEO & Founder Stephen Upstone and newly appointed CRO Michael Scott share how agentic AI is set to supercharge LoopMe’s growth, as the global leader in brand performance also announces its role as a founding member of AgenticAdvertising.org.

When the world is watching, what should you be measuring?

With LoopMe’s research finding that only 40% of World Cup followers will notice sponsor brands, Senior Manager of Insights & Analytics Daniel Sicular shares his thoughts on the metrics that matter.

Performance marketing people

LoopMe makes strategic senior hires to supercharge growth.

LoopMe recruits Michael Scott as CRO

Prior to joining LoopMe, Scott was VP of Ad Sales and Operations for North America at Samsung Ads, where he led all revenue, sales, and operations, building and scaling multiple sales motions from the ground up, including Enterprise, Mid-Market, and Channel/Reseller models. As LoopMe’s CRO, he will be responsible for all global revenue, working with […]

LoopMe hires CRO and VP Product Management, GenAI & Data Science

Following strong revenue gains in 2025, LoopMe makes strategic senior hires.

LoopMe sustains 40% annual growth and recruits Michael Scott as Chief Revenue Officer, targeting $1BN of gross revenue

Final figures for 2025 show consistent revenue growth for LoopMe, achieving a gross revenue CAGR of 40% for the period 2018-2025*. This ongoing upward trend highlights the value of LoopMe’s tools, which fuel effective data-based optimization by coupling real insight into consumer sentiment with smart AI modelling.

LoopMe appoints two to key leadership roles

LoopMe welcomes new Chief Revenue Officer as well as a new Vice President of Product Management, Generative AI & Data Science.

LoopMe appoints Michael Scott as Chief Revenue Officer

Scott is a skilled growth accelerator, with a vast base of expertise in harnessing expansion opportunities across television and CTV, digital advertising, programmatic and sports marketing. Prior to joining LoopMe, he was VP of Ad Sales and Operations for North America at Samsung Ads, where he led all revenue, sales, and operations, building and scaling […]

LoopMe sustains 40% annual growth and recruits Michael Scott as Chief Revenue Officer

LoopMe has announced strategic senior hires following strong revenue gains: Michael Scott as Chief Revenue Officer (CRO) and Ammar Doosh as VP of Product Management, Gen AI & Data Science.

LoopMe audience data joins Evorra marketplace in Australia

LoopMe has integrated its Australian audience segments into the Evorra data marketplace, giving Evorra account holders access to 23 million LoopMe profiles and related targeting segments.

Global consumers doubt social media bans actually protect young people

The study surveyed 73,841 consumers across Australia, the United States, and the United Kingdom, revealing a disconnect between the intent of such bans and their perceived impact. Australia became the first country to introduce a nationwide under-16 social media ban in November 2025, sparking global debate about similar measures.

Many doubt under-16 social media bans cut online harm

Sarah Tims, AVP Marketing, shares LoopMe’s research into sentiment around under-16 social media bans, highlighting widespread doubts about the effectiveness of a blanket ban and a desire for constructive, educational solutions instead.

Survey reveals mixed reactions to Australia's under-16 social media ban

LoopMe has conducted a comprehensive survey involving 73,841 consumers across Australia, the United States, and the United Kingdom. The survey, carried out in December 2025, examined awareness, attitudes, and perceptions concerning Australia’s recent under-16 social media ban and the potential for similar measures in other countries.

3 big money mistakes to leave behind this year

LoopMe’s research into luxury goods spending habits features in Yahoo Finance.

Q&A with Stephen Upstone, LoopMe CEO & Founder

Stephen Upstone was interviewed by citybiz, sharing his insights on why mobile in-app will win in 2026, the crucial role of brand performance strategies, the applications of AI in advertising, and more:

Three trends in the mix for 2026

James Parker, Head of APAC, explains why 2026 will see an increased focus on zero-party data, gaming, and more precise thinking around AI in advertising.

Advertising shifts from impressions to business outcomes in 2026

Stephen Upstone highlights the advantages of mobile app environments, as brands seek partners who can prove business impact amidst shifting consumer behaviour.

Generative AI search lifts mobile gaming ad opportunity

LoopMe research across Australia, the UK, and the US reveals that mobile gaming is set to become crucial for advertisers, with consumer habits changing drastically as AI answer engines replace traditional search and web browsing. Read more in eCommerceNews.

Adtech outlook 2026

CEO & Founder Stephen Upstone highlights the need to balance performance-driven strategies with brand-building techniques.

From impressions to impact: the year of outcomes?

Looking ahead to 2026, LoopMe CEO & Founder Stephen Upstone shares the findings of LoopMe’s research, revealing that 45% of brands are set to shift budgets to mobile in-app, where engagement is higher and outcomes are measurable.

LoopMe survey reveals Aussies 2.7x more likely to use generative AI for search

Australian consumers are nearly three times more likely to use GenAI for search, significantly higher than results in the UK and US, LoopMe’s new survey has found.

56% of US consumers use GenAI at least several times a week

“What the research highlights is the advertising opportunities opening for brands as gaming becomes a key route to market,” said Stephen Upstone, CEO & Founder at LoopMe.

Your search habits are changing – and mobile gaming is reaping the rewards

Generative AI adoption is fundamentally reshaping how consumers search for information online. Mobile gaming stands to benefit substantially from these behavioral shifts, according to new research released December 11, 2025.

Increasing GenAI adoption paves the way for an explosion in mobile gaming ad potential

New research from LoopMe, the global leader in brand performance, reveals that consumers are twice as likely to use GenAI for search (x2 in the US and x2.2 in the UK), while it’s nearly three times in Australia (x2.7).

What publishers need to know about adtech in 2026

CEO & Founder Stephen Upstone reveals that brands will move budgets to mobile in-app in 2026, as AI answer engines and changing search habits continue to disrupt the open web.

Award finalist: Best in Targeted Marketing

LoopMe is thrilled to be named a finalist in the Best in Targeted Marketing category at the Singapore Media Marketing Awards in recognition of a campaign with Subway and Publicis Groupe.

Adland's 2026 predictions

CEO & Founder Stephen Upstone reveals that brands are set to shift their media spend to mobile app environments as AI-powered answer engines replace traditional search and web browsing. Read more in Performance Marketing World:

LoopMe data reveals Christmas ad enthusiasts nearly twice as likely to shop

LoopMe’s research into sentiment around festive ads shows that emotional anticipation nearly doubles shopping intent, revealing a pathway for brands to maximise ROI. Read more in Retail Times.

LoopMe included in AI LUMAscape

LoopMe is thrilled to be included in the first AI LUMAscape, a recognition of our dedication to developing cutting-edge AI that will change advertising for the better.

Industry reacts to Black Friday 2025

CEO & Founder Stephen Upstone offers his insights on the channels driving Black Friday deal discovery and why brands should emphasise the authenticity of savings in their campaign messaging.

Black Friday 2025: Finding value beyond the festive window

LoopMe CEO & Founder Stephen Upstone shares the findings of LoopMe’s research with ExchangeWire, revealing that Black Friday deal discovery is led by CTV and social media channels.

Ad industry leaders on Black Friday

CEO & Founder Stephen Upstone emphasises that brands must showcase the authenticity of Black Friday offers, as LoopMe data finds a high level of suspicion around the validity of deals, particularly among Gen Z. Read more in Mediashotz.

Young Guns:
Shania Ferro

Melbourne-based Sales Executive Shania Ferro features in AdNews Australia’s Young Guns series, offering an insight into her experience of the industry so far, where she turns for inspiration, and more.

Webinar: How independent agencies win with calm, clarity and confidence

LoopMe’s Debbie Wogan, VP Agency Partnerships, moderated an insightful discussion with Tamara Alesi and Taylor Miles, exploring how independent agencies can succeed in the face of constant pressure to do more with less. Watch the recording on the 4As website.

Dentsu X and LoopMe partner on AI brand solution

Media tech company LoopMe announced its collaboration with Dentsu X, Dentsu’s branding and marketing agency, on an AI-powered ‘Guaranteed Brand Outcomes’ solution.

Top 5 adtech tools this week

LoopMe features in Performance Marketing World’s ‘Top 5 adtech tools this week’ following the launch of its Guaranteed Brand Outcomes solution.

Dentsu X, LoopMe partner to launch Guaranteed Brand Outcomes solution

LoopMe launches Guaranteed Brand Outcomes solution in partnership with Dentsu X, which drives measurable success for brand advertisers looking to shift consumer behaviour.

Brand performance: LoopMe enters the Italian market

The global leader in brand performance partners with WAY to launch in Italy.

LoopMe partners with WAY to bring innovative Brandformance solutions to the Italian market

LoopMe’s expansion into Italy with WAY reflects the company’s strong global growth

LoopMe brings its brand performance offering to Italy

By joining forces with WAY, LoopMe allows Italian advertisers to benefit from its globally-proven brand performance capabilities.

LoopMe launches in Italy in partnership with WAY

By working WAY, Italian advertisers and agencies will be able to benefit from LoopMe’s technology and global experience.

LoopMe and WAY partner for brandformance in the Italian market

LoopMe’s brandformance solutions combine AI with data-driven advertising to optimise both brand awareness and performance.

Guaranteeing, pausing ads for performance sake

Dentsu is on a roll. The company, which operates a network of global brands and agencies, has been working on significant projects with industry tech companies to guarantee and improve ad campaign performance through a variety of ways.

Higher spending consumers are the most influenced by holiday season ads and deals

Forty-two percent of those planning to spend over $1000 on holiday shopping this year say that ads and deals will impact their purchases, and the impact of the campaigns increases with the amount of money that consumers plan to spend. Among holiday shoppers who say they will be impacted by ads and/or deals, by planned […]

IPA Bellwether reaction

In the wake of the latest IPA Bellwether report, 19 marketers offer immediate insights into how businesses can balance short and long-term goals in times of economic uncertainty.

Last-minute festive shoppers in AU more influenced by ads, but early buyers spend more: report

The findings highlight key opportunities for advertisers and retailers during the Golden Quarter, showing that timing plays a significant role in reaching different consumer segments. While advertising may have the strongest impact on shoppers in the final two weeks before the holidays, those who start shopping earlier tend to spend more overall.

LoopMe study reveals last-minute festive shoppers most influenced by ads, but early buyers spend more

New research from LoopMe, the global leader in brand performance, reveals that last-minute festive shoppers in Australia are 60 per cent more likely to react to advertisements and deals. By comparison, 34 per cent of all consumers feel they are influenced by these campaigns during the festive period.

Award win: Yangfan

LoopMe is delighted to win the ‘2025 Outstanding Emerging Force in Overseas Expansion Solutions’ category at the awards hosted by Yangfan Chuha

Award finalist: Best AI-Driven Campaign

LoopMe is thrilled to be a finalist in the Best AI-Driven Campaign category at the Digiday AI Awards, in recognition of our work with dentsu X and Califia Farms.

IPA Bellwether Q3 2025: Marketers want more controlled ecosystems

LoopMe CEO & Founder Stephen Upstone reflects on the latest IPA Bellwether report, calling out marketers’ increasing focus on controlled ecosystems as generative AI disrupts traditional open web environments.

MediaLink Study: Advertisers turn to apps as AI eats the web

A MediaLink study, commissioned by LoopMe, finds that app environments are becoming increasingly valuable for advertisers, as GenAI transforms consumer search habits and drastically reduces traffic for web-based publishers. Find out more in AdTechRadar.

Brand-building in the post-TV era: Advertisers must embrace new approaches to ensure growth

As traditional linear TV viewership declines, LoopMe Chief Product Officer Rob Cukierman explains why marketers must adopt AI-powered brand performance strategies to future-proof business growth.

Reflections from Advertising Week New York

Stephen Upstone, CEO & Founder, highlights the fundamental transformation in how consumers are discovering and engaging with information online as a key theme from this year’s Advertising Week New York. As covered in Performance Marketing World.

TV+: power, precision, and the future of advertising

“This closed-loop approach transforms television from a branding exercise into a genuine performance medium that delivers measurable business outcomes.” LoopMe’s Sarah Tims, AVP Marketing, shares her insights on the power of TV+ with the IAB UK and The Drum.

Podcast: Good Company with Michael Kassan

LoopMe CEO & Founder Stephen Upstone was thrilled to join Michael Kassan on the Good Company podcast, where he shared his insights on the power of the mid-funnel, the opportunities presented by mobile app and gaming environments, what we mean by ‘brand performance’, and how AI will further disrupt the ad industry.

LoopMe adds ex-McDonald’s, LinkedIn execs to advisory board

The new advisors include Tariq Hassan, former McDonald’s US marketing chief; Penry Price, ex-LinkedIn Marketing Solutions VP; and Marla Kaplowitz, former head of the American Association of Advertising Agencies (4As).

LoopMe expands strategic advisory board

LoopMe, the global leader in brand performance, has today announced the appointment of multiple industry specialists to its advisory board, including former McDonald’s US marketing chief Tariq Hassan, ex-LinkedIn Marketing Solutions VP Penry Price, and agency expert and one-time head of the 4As, Marla Kaplowitz.

DMEXCO 2025: What Publishers Need To Know

Helene Bouteille, VP Global Partnerships, reflects on what this year’s DMEXCO reveals about the next chapter for publishers and how boosting transparency requires tighter control.

LoopMe expands strategic advisory board to power agile innovation

LoopMe announces the appointment of multiple industry specialists to its advisory board, including former McDonald’s US marketing chief Tariq Hassan, ex-LinkedIn Marketing Solutions VP Penry Price, and agency expert and one-time head of the 4As, Marla Kaplowitz.

Google's vision-action-language robots rely on internet search

LoopMe’s research highlights how AI adoption rates among humans have skyrocketed, as Google unveil new AI models that think before taking action.

LoopMe study finds AI adoption has soared to 30%, covering usage in the UK, US, and AUS

AI adoption hits 30% with ChatGPT affirmed as consumers' tool of choice

LoopMe’s research indicates AI’s rate of adoption across key global markets is mirroring that of Google Search and the iPhone.

Industry thoughts on DMEXCO 2025

Anna Lavrova, Head of Demand Partner Growth, reflects on this year’s DMEXCO, discussing AI crawlability and intelligent automation. Read more in Performance Marketing World.

Shortlisted: Best Use of AI

LoopMe is delighted to be shortlisted in the Best Use of AI category in ExchangeWire’s The Wires Awards, in recognition of our work with dentsu X and Califia Farms.

What to expect at DMEXCO 2025

Anna Lavrova, Head of Demand Partner Growth, shares why intelligent automation will be a key theme at this year’s DMEXCO, as featured in Performance Marketing World.

Interview with Morketing

Adam Parker, SVP Strategy & Corporate Development, was interviewed by Morketing CEO Ivy Zeng, discussing how the acquisition of Chartboost has supercharged LoopMe’s growth and how LoopMe’s AI-powered brand performance technology is uniquely positioned to solve industry challenges.

Finalist: Best Use of Marketing AI Solution

LoopMe is thrilled to be a finalist in the Best Use of Marketing AI Solution category at the Marketing Technology Awards, together with M+C Saatchi Performance and GrabExpress.

Daily news roundup

You’re hired! LoopMe appoints Edward Peterson as SVP of global engineering and Stephen St. Pierre as VP of US agency partnerships.

Movers & shakers

LoopMe appoints Eddie Peterson to its Senior Leadership Team

LoopMe bolsters growth ambitions with three new senior appointments

LoopMe announces three new appointments that continue its focus on building for future growth.

Google's antitrust win

LoopMe CEO & Founder Stephen Upstone comments on the impact of Google’s antitrust case ruling in Business Insider.

Why in-app advertising is the perfect environment for brands

CEO & Founder Stephen Upstone shares with Advertising Week why mobile gaming offers a wealth of brand performance opportunities.

Microsoft AI engineering expert joins LoopMe

LoopMe bolsters its Senior Leadership Team with the addition of Microsoft’s Edward Peterson, who joins as SVP Global Engineering. CEO & Founder Stephen Upstone discusses the appointment and LoopMe’s growth in MediaPost:

Right ad, right person: How LoopMe ensures smarter advertising with AI

James Parker, Head of APAC, shares how LoopMe’s brand performance platform uses AI to unlock outcomes with scale, speed, and precision. Read the interview in MARKETECH APAC.

US travel market sees growth in frequent travelers

LoopMe’s research into US consumer travel behavior reveals key opportunities for travel brands.

New LoopMe data offers insights into travel planning, preferences, and booking behaviors

Research conducted using LoopMe’s PurchaseLoop survey technology reveals that, while a majority of Americans book only one or two trips per year, there is a high-value segment of frequent travelers emerging

LoopMe research shows high-value segment of frequent travelers emerging

These consumers are between the ages of 18-24 years old and are likely to book up to seven trips a year, indicating a growing opportunity for brands to build long-term loyalty with younger consumers who are more likely to travel and spend.

Frequent travelers drive high-value opportunities in the US

New research from LoopMe, the global leader in brand performance, reveals that while a majority of Americans book only one or two trips per year, there is a high-value segment of frequent travelers emerging

All-inclusive stays: travellers' top choice for 2025

Sarah Tims, AVP Marketing, analyses the findings of LoopMe’s research in Travel Pursuit.

The Trade Desk holds its own against Amazon’s growing, but still distant threat

LoopMe CEO & Founder Stephen Upstone shares his insights on programmatic spending and the factors driving Amazon’s success with Digiday.

Podcast: Stephen Upstone discusses LoopMe's focus on brands in-app

LoopMe’a CEO & Founder joined Marketecture Media’s Ari Paparo for a discussion around brand performance, the power of in-app advertising, and how LoopMe leverages AI drives outcomes in the upper/mid-funnel.

LoopMe & Microsoft boost real-time brand optimization with AI

LoopMe CEO & Founder Stephen Upstone shares how LoopMe’s partnership with Microsoft Advertising empowers marketers to capitalize on short-term sales opportunities while investing in long-term brand building. Read the interview in AdTech Edge.

Young adults are leading AI adoption, but wider public remains hesitant

LoopMe’s research highlights the significant opportunity for brands to build long-term loyalty with the new wave of early-adopting AI users

Young adults leading AI adoption as wider public remains hesitant

LoopMe’s research into AI adoption features in Mediashotz.

Top 6 AI tools used by UK consumers

LoopMe survey reveals that, despite limited overall uptake, Ai is already playing a role in daily life, with around one in four (24%) using AI for personal research, and 20% for work.

Podcast: Why mobile video crushes traditional TV

CEO & Founder Stephen Upstone shares his expertise in the Future Fuzz podcast with Justin Campbell, discussing the power of mobile video, the importance of mid-funnel optimisation, the applications of AI in advertising, and more.

The future of advertising is in your hands

Rob Cukierman, Chief Product Officer, shares why the real opportunity for brand performance lies in mobile gaming – a high-impact, underinvested channel brands can’t afford to ignore. Read more in ADWEEK.

Cannes 2025: Have tech giants finally replaced D’Ott?

CEO & Founder Stephen Upstone shares the key themes from this year’s Cannes Lions, exploring how brand performance using AI and measurement can provide understanding and amplify results.

Cannes Lions 2025 – Industry comments and takeaways

CEO & Founder Stephen Upstone shares the key themes from this year’s Cannes Lions, exploring how brand performance using AI and measurement can provide understanding and amplify results, and the importance of creativity, which is creating value in the messy mid-funnel.

Industry reacts as AI steals the show at Cannes Lions

Stephen Upstone reflects on the key themes from this year’s Cannes Lions, highlighting the impact of changing media habits on brand advertising, and why this shift should be remedied with brand performance using AI and measurement.

Cannes People 2025

CEO & Founder Stephen Upstone talks about using AI to bridge the gap between brand and performance, transforming brand advertising into meaningful results.

LoopMe Whitepaper:
Brand Building in the Post-TV Era: Unlocking Growth Amidst Uncertainty & Change

Brand advertising is the most important investment a brand can make for its future growth, and television has long been the dominant advertising medium for brand building. Celebrated for its broad reach and effectiveness in establishing long-term brand loyalty and sales, the rapid decline of TV viewing is putting the future of brand advertising in […]

New partnership between Acxiom and LoopMe's AMP Audience & Measurement Platform

The combination of LoopMe’s custom, mobile ad-delivered surveys and 1st party DMP with Acxiom’s world-class data and identity solutions, will allow any agency or brand to easily produce custom egments that reach the right “high intent” audiences for export to, and use on, preferred DSPs.

Acxiom and LoopMe launch survey-based custom audience solution

This partnership brings together LoopMe’s patented, survey-based Audience & Measurement Platform (AMP) with Acxiom’s industry-leading, marketing technology, identity and consumer data.

Acxiom and LoopMe partner on custom audiences

LoopMe, the global leader in brand performance, today announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for the world’s leading brands and ad agencies under the Interpublic Group of Companies, Inc. (IPG Mediabrands).

Award win: LoopMe, dentsu & Guinness

LoopMe is thrilled to be a winner in the Best Use of Data category at the Malaysian Digital Association d Awards in recognition of our work with dentsu and Guinness. Leveraging PurchaseLoop survey technology and AI-powered predictive modelling, LoopMe increased the Guinness brand’s association with football by 11.9%.

Cannes Lions predictions 2025: Which emerging channel will dominate the discourse?

LoopMe CEO & Founder Stephen Upstone shares why ‘brandformance’ will be in the spotlight at Cannes this year.

Top 5 adtech tools this week

For the second time this month, LoopMe features in Performance Marketing World’s ‘Top 5 adtech tools this week’. This time, the inclusion follows the announcement that LoopMe’s Chartboost in-app bidding capability is now available via MAX.

LoopMe launches in-app bidding on MAX

LoopMe’s Chartboost in-app bidding capability is now available to publishers on AppLovin’s MAX platform, giving them more flexibility to optimise their monetisation strategies and adopt header bidding.

LoopMe brings in-app bidding benefits to mobile publishers

LoopMe, the global leader in brand performance, today (May 20th, 2025) announced that its Chartboost in-app bidding capability is now available to publishers on AppLovin’s MAX platform, giving them more flexibility to optimise their monetisation strategies and adopt header bidding.

LoopMe announces broadened collaboration with Google Cloud

LoopMe, the global leader in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem. Having chosen Google Cloud as a partner because of its leading tools, including Google Kubernetes Engine and BigQuery, the expanded collaboration will involve LoopMe leveraging Google Cloud’s scalable […]

Google Cloud partnership reduces LoopMe's environmental impact while maintaining cutting-edge performance

Having previously become a carbon-neutral advertiser in 2023, LoopMe worked with Google Cloud to maximize efficiencies through the migration of its data centers to Google Cloud renewable-powered sites. The continued collaboration underscores LoopMe’s commitment to building a better, more environmentally-friendly ecosystem and supply chain for all of their clients and partners.

LoopMe and Google Cloud collaborate to drive sustainability in the ad ecosystem

“Our collaboration with Google Cloud marks a significant milestone in our sustainability journey,” said Stephen Upstone, CEO and Founder, LoopMe. “This enables us to further reduce our environmental impact while maintaining the cutting-edge performance our clients expect, demonstrating that business growth and environmental responsibility can go hand in hand.”

LoopMe expands Google Cloud collaboration, reinforcing its commitment to sustainability

The continued collaboration underscores LoopMe’s commitment to building a better, more environmentally-friendly ecosystem and supply chain for all of their clients and partners.

LoopMe expands Google Cloud tie-up in sustainability push

The expanded collaboration will involve LoopMe leveraging Google Cloud’s scalable and secure infrastructure to support the depth and complexity of its advanced AI models, enabling more sophisticated optimisation of advertising performance.

Women in ad tech: is the industry inclusive enough?

Sarah Tims, AVP Marketing, emphasises the need for advocacy at all stages of a woman’s career in ExchangeWire.

Award win: LoopMe, OMD & McDonald's

LoopMe is a winner in the Most Effective Use of Zero-Party Data category at the 2025 MARKies Awards with OMD and McDonald’s.

LoopMe & Reveal Mobile expand partnership to power global brand lift measurement for the out-of-home industry

This partnership leverages Reveal Mobile’s deep category expertise and sophisticated exposure data capabilities to provide best-in-class brand lift studies tailored specifically for the unique dynamics of the OOH ecosystem.

Top 5 adtech tools this week

LoopMe has partnered with Microsoft Advertising to integrate its real-time brand optimisation solution, PurchaseLoop, into Microsoft Curate.

Expandand partnership will power global brand lift measurement for the OOH ndustry

The combined capabilities of Reveal Mobile and LoopMe provide a full-stack brand measurement solution purpose-built for the future of omnichannel media—grounded in transparency, innovation, and global scalability.

LoopMe and Reveal Mobile expand partnership to power global brand lift measurement for the out-of-home industry

LoopMe, the global leader in brand performance, is proud to announce the expansion of its partnership with Reveal Mobile, establishing Reveal as LoopMe’s dedicated partner for global out-of-home (OOH) brand lift measurement.

LoopMe announces the growth of its collaboration with Reveal Mobile for measuring brand lift

Now, with Reveal capable of providing high-quality GPS-based exposure data at scale in these key markets, LoopMe’s measurement platform can ensure unmatched quality, accuracy, and consistency in reporting brand lift for OOH campaigns worldwide.

LoopMe names Reveal Mobile as dedicated global partner for out-of-home brand measurement

This partnership leverages Reveal Mobile’s deep category expertise and sophisticated exposure data capabilities to provide best-in-class brand lift studies tailored specifically for the unique dynamics of the OOH ecosystem.

LoopMe's real-time brand optimization PurchaseLoop solution integrated into Microsoft Curate

LoopMe has partnered with Microsoft Advertising to integrate its real-time brand optimization PurchaseLoop solution into Microsoft Curate.

LoopMe's partnership with Microsoft Advertising will unlock new levels of efficiency and impact

LoopMe’s patented AI technology and advanced machine learning models can be leveraged via Microsoft Curate.

LoopMe integrates Cedara for carbon reduction

The integration helps LoopMe clients understand, address and reduce their advertising carbon footprint by removing high carbon-emitting inventory from their media plans.

LoopMe partners with Microsoft Advertising to integrate its first-to-market real-time brand optimisation PurchaseLoop solution into Microsoft Curate

With this latest integration, advertisers can access real-time optimisation alongside brand measurement and custom data—driving incrementality in brand awareness, purchase intent, and consideratio

LoopMe partners with Microsoft Advertising

The partnership offers real-time brand optimization to advertisers Via Microsoft Curate.

LoopMe partners with Microsoft Advertising to offer real-time brand optimization to advertisers via Microsoft Curate

LoopMe, the global leader in brand performance, today announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimization PurchaseLoop solution into Microsoft Curate.

How AI is redefining mobile and online advertising

CEO & Founder Stephen Upstone shares his insights on how AI is driving change across the ad ecosystem, the increasing focus on ‘brandformance’, and why mobile in-app and CTV are the future of advertising.

LoopMe partners with sustainability leader Cedara to push for carbon neutral future

AI ad-tech company LoopMe announced a partnership this week with carbon accounting firm Cedara, furthering its commitment to a sustainable advertising future.

LoopMe & Cedara partner to tackle carbon emissions

LoopMe has already reduced carbon emissions by 83% across its DSP and Exchange compared to the programmatic average*. This collaboration with Cedara further aligns the company with the Global Media Sustainability Framework (GMSF), the global industry-standard for media emissions measurement developed by the World Federation of Advertisers (WFA) and Ad Net Zero (of which both […]

New collaboration will help support carbon reduction and clean up digital advertising

LoopMe integrates Cedara’s platform to help brands and agencies reduce the environmental impact of their campaigns. This is achieved through comprehensive carbon emissions measurement for campaigns and Private Marketplaces (PMPs).

LoopMe integrates Cedara’s platform to help reduce environmental impact of campaigns

This goal is achieved through comprehensive carbon emissions measurement for campaigns and Private Marketplaces (PMPs), allowing clients to understand and address their current carbon footprint.

Brand performance company LoopMe collaborates with carbon intelligence platform Cedara

The partnership provides comprehensive carbon emissions measurement for campaigns and Private Marketplaces (PMPs), allowing clients to understand and address their current carbon footprint, and supported by placement and delivery optimization to remove high carbon-emitting inventory while maintaining media performance

LoopMe partners with Cedara to drive sustainable advertising through carbon intelligence

The partnership will accelerate sustainability efforts within the digital advertising ecosystem and reflects LoopMe’s ongoing commitment to reducing environmental impact and aligning with global standards for sustainable media practices.

LoopMe and Cedara partner to tackle carbon emissions

LoopMe, the global leader in brand performance, today announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem.

MARKies finalist: Most Effective Use of Zero-Party Data

Together with OMD and McDonald’s, LoopMe is a finalist in the Most Effective Use of Zero-Party Data category at the 2025 MARKies Awards.

44 women leaders in ad tech share their success

Debbie Wogan, VP Agency Partnerships, explains why advocacy and allyship at both an individual and company level are key to empowering female talent. Read more in Admonsters.

Let's talk about diversity and inclusion in tech

The latest LoopWE podcast episode explores actionable strategies that companies can implement to foster more inclusive workplaces, the role of allies, and why representation truly matters. Listen as we break down what’s working, what’s not, and how we can all drive meaningful change

What 2024 election trends tell advertisers about 2025 ad strategies

LoopMe and Assembly carried out research to understand how brand marketers can learn from 2024 election campaigns. LoopMe’s Robin Porter, Head of Political, comments: “What we observed during the 2024 election should act as essential intelligence for how advertisers approach fragmentation in today’s media landscape.”

APolitical podcast

Robin Porter, Head of Political, joined Alan Srochi and Tyler Goldberg on the Assembly Global APolitical podcast to analyze our research into the impact of 2024 political advertising campaigns and what this means for the wider digital advertising industry.

Glide and guide ad creative for Kinder

LoopMe created an interactive ad for Kinder, using a toggle function to create an immersive and memorable experience.

Let's talk about returning to work after maternity leave

Let’s talk about returning to work after maternity leave, an experience which isn’t the same for everyone and which can be quite challenging. In the latest episode of our LoopWE podcast, we explore how companies in the tech industry can better support women returning to work.

LoopMe appoints James Parker to drive APAC expansion

Parker, who was previously managing director of South East Asia at MiQ, will continue to develop LoopMe’s business across the APAC region.

Jobs digest: new hires at LoopMe

Brand advertising and performance platform LoopMe has recruited Maggie Mesa as senior VP, global supply, following four years as SVP, global revenue and partnerships for Chartboost. Ex-Sam’s Club Media industry manager Gita Bhatia has joined the company as senior director, head of CPG. And 15-year Nielsen veteran Matthew Pagen has come on board as head of audience and measurement platform sales.

2025 trends: AI’s rise, privacy’s reign, and the next wave of advertising

LoopMe’s Chartboost acquisition is covered in Advertising Week’s analysis of what to expect in the advertising industry in 2025.

Movers & shakers

LoopMe makes a host of key hires amid sustained growth.

LoopMe makes several key hires

LoopMe has hired Maggie Mesa as SVP, Global Supply; Gita Bhatia as Senior Director, Head of CPG; and Matthew Pagen as Head of Measurement Sales.

Enhanced Australia presence and new Head of APAC for LoopMe

LoopMe announces that it will continue to invest in the APAC region.

LoopMe continues to invest in APAC

An increased presence in Australia and new Head of APAC as well as the Chartboost acquisition and expanded product offering are all central to supporting the LoopMe’s growth ambitions.

Moves and wins roundup

LoopMe has appointed James Parker as head of APAC. Parker moves from MiQ where he was managing director. He has previously worked with Amobee, GroupM’s mplatform and Xaxis. Parker’s mandate will be regional expansion, with a focus on Australia, Southeast Asia, and Greater China. LoopMe has also expanded its presence in Australia, starting an office […]

LoopMe appoints James Parker as head of APAC to spearhead regional expansion

Based in Singapore, Parker will lead LoopMe’s efforts to expand its footprint across the APAC region, with a particular focus on driving growth in Australia, Southeast Asia, and the Greater China Region.

LoopMe continues to invest in its APAC operation following sustained growth

Entering a new phase of development, LoopMe is opening a regional office, recruiting talent to support its growth plans, and pursuing acquisitions to strengthen its position for 2025, the company said in a statement.

LoopMe expands in APAC

To lead its APAC strategy, James Parker has been appointed head of APAC

LoopMe expands Australian footprint with new Melbourne office and sales appointments

LoopMe has opened an office in Melbourne and expanded its Sydney team.

LoopMe increases APAC presence

LoopMe has announced that the business continues to expand its APAC offering after achieving a fully organic gross revenue CAGR of 40% for the period 2018-2024*, and together with Chartboost, LoopMe has now generated more than $2 billion of gross revenue.

LoopMe snares HS Shin from TikTok

Shin’s new role will see him expanding LoopMe’s strong client base, particularly in the Melbourne area, to deliver advertising results through cutting-edge technology, with the best data sets for improved real-time decision-making.

IPA Bellwether Q4 2024: industry reactions

Chief Data Scientist Leonard Newnham reacts to the latest IPA Bellwether report, discussing the UK’s AI Action Plan and the vital role of AI for marketers.

Does in-app advertising compromise the user experience?

CRO Lisa Coffey shares with The Drum and the IAB why mobile in-app advertising offers brands the opportunity to drive success with AI targeting, ultimately enhancing user experience.

Ad tech M&A went from weak sauce to hot sauce in 2024

LoopMe’s acquisition of mobile advertising and monetization platform Chartboost features in AdExchanger’s article about 2024 adtech M&A.

What will UK retail look like in 2035?

Sarah Tims, AVP Marketing, offers her insights on what lies ahead for the retail industry, discussing loyalty schemes for privacy-savvy shoppers and why retailers will need to be mindful of the differing shopping habits across demographics.

Performance Marketing World names LoopMe as one of the largest mobile app SSPs, citing Pixalate data.

2025 predictions: the year digital advertising reinvents itself

Debbie Wogan, VP Agency Partnerships, explains why efficiency will be an industry priority in 2025. Read more in the Association of National Advertisers.

LoopMe acquires Chartboost from Zynga, driving AI-powered brand advertising

“We see mobile in-app and CTV as the future of brand advertising, and the acquisition of Chartboost brings us closer to making this vision a reality. Chartboost provides us with an exceptional team of mobile app experts, cutting-edge technology, and an extensive publisher network—all of which will enhance our offering.” LoopMe CEO & Founder Stephen […]

2025 predictions: innovation

CEO & Founder Stephen Upstone shares with ExchangeWire why 2025 innovations will focus on AI, ‘brandformance’, mobile, and commerce media.

LoopMe acquires Chartboost from Zynga, accelerating its mission to power brand advertising across the digital ecosystem

The Financial Times covers LoopMe’s acquisition of mobile advertising and monetization platform Chartboost.

LoopMe buys Chartboost from Zynga for direct paths into mobile apps

After seven years of consistent, stable revenue growth, LoopMe is looking for more scale, Stephen Upstone, the company’s CEO and founder, told AdExchanger.

LoopMe announces acquisition of mobile advertising and monetization platform Chartboost

“We see mobile in-app and CTV as the future of brand advertising, and the acquisition of Chartboost brings us closer to making this vision a reality, bringing us closer to app publishers,” said Stephen Upstone, CEO & Founder of LoopMe. “Chartboost provides LoopMe with an exceptional team of mobile app experts, cutting-edge technology, and an […]

LoopMe’s acquisition reflects its commitment to advancing brand advertising within gaming & mobile app ecosystems

Fueled by rapid growth, LoopMe’s acquisition reflects its bold ambition to integrate AI-driven brand advertising within the digital app and web ecosystem.

LoopMe buys mobile platform Chartboost

AI-based ad optimisation and measurement firm LoopMe has acquired mobile advertising and monetisation platform Chartboost from Zynga, Inc, which is itself a wholly-owned publishing label of Take-Two Interactive Software.

Zynga sells Chartboost to LoopMe

LoopMe said the deal is part of its plans to expand its own AI-powered brand advertising and performance platform and grow its presence in the mobile apps ecosystem.

Chartboost acquired by LoopMe

Together, Chartboost strengthens LoopMe’s marketplace and scale with direct publisher integrations, while LoopMe expands Chartboost’s publishers’ access to new brand advertisers and innovative ad formats.

LoopMe acquires mobile ad platform Chartboost to expand mobile app ecosystem ad reach

Brand advertising optimisation vendor LoopMe has acquired mobile advertising and monetisation platform Chartboost for an undisclosed sum. The platform was previously owned by Zynga, a wholly-owned publishing label of Take-Two Interactive Software.

LoopMe acquires Chartboost from Zynga

The acquisition underscores LoopMe’s mission to expand its footprint in the mobile app ecosystem, leveraging the capabilities and network that Chartboost brings to the table.

LoopMe’s acquisition of Chartboost set to revolutionize mobile advertising

The move is expected to expand LoopMe’s presence in the mobile app ecosystem, significantly increasing its SDK network and reinforcing its AI technology platform.

Zynga sells Chartboost to AI-driven advertising company LoopMe

Take-Two Interactive Software’s Zynga has sold mobile advertising and monetization platform Chartboost.

MarTech 50 firm swoops for programmatic advertising platform

The addition of Chartboost enhances LoopMe’s foothold in the gaming and mobile app ecosystems.

LoopMe acquires Chartboost from Zynga

With a fully organic 40% compound annual growth rate (CAGR) on gross revenue for the period FY2018-2023, LoopMe is now further accelerating its growth through M&A

LoopMe acquires Chartboost from Zynga to drive brand digital ads mission

This acquisition underscores LoopMe’s commitment to expand its capabilities and reinforces its position as the leading AI-powered brand advertising and performance platform.

Google’s potential divestment from Chrome is an opportunity for an OpenAI browser

LoopMe CEO & Founder Stephen Upstone shares with EMARKETER why Google’s potential divestment from Chrome could lead to improved data privacy standards, driven by smaller, more agile players.

LoopMe research into Canadian consumer shopping habits

LoopMe data reveals that Canadian women aged 35-64 are 26% more likely to shop for the holiday season than those aged 18-34, and overall women are 31% more likely to spend between $500 and $1,000 compared to men—making them a priority audience for advertisers during the festive period.

LoopMe surveys 14,605 Canadian consumers ahead of the December holiday season

Leveraging PurchaseLoop survey technology, LoopMe conducted research to gauge consumer shopping habits ahead of the 2024 December holiday season.

Canadian women aged 35-64 priority audience for advertisers this holiday season

Phil Schlatter, Sales Director, shares our research into Canadian consumer shopping habits with the National Post, explaining why real-time measurement and first-party data collection are crucial.

Singapore Media & Marketing Awards

LoopMe is thrilled to be named a finalist in the Best Use of Technology category at the Singapore Media & Marketing Awards, in recognition of our work for McDonald’s.

Is Black Friday actually good for business?

City A.M. cites LoopMe’s research into consumer sentiment towards shopping in Q4 seasonal sales.

Industry predictions ahead of Black Friday

LoopMe data shows that marketers must adopt a holistic approach in order to succeed in key shopping events in current economic conditions.

Black Friday 2024: Navigating the challenges and opportunities

Simon Stone, GM International, shares with ExchangeWire why advertisers must adopt a holistic approach in order to succeed during Black Friday and other key shopping events.

Will CTV make the ad break better?

LoopMe CEO & Founder Stephen Upstone discusses the opportunities presented by CTV’s targeting and personalisation capabilities with The Drum.

37% of Gen X make purchases from ads, LoopMe study shows

MediaPost shares the findings of LoopMe’s research into online advertising behavior and preferences.

Brand vs. Performance Marketing: Lessons from Advertising Week New York

MediaPost shares key takeaways from LoopMe’s Advertising Week panel discussion around how brands can balance the urgency of performance marketing with the need for long-term brand-building.

Media Buying Briefing: Debating the pros and cons of principal media

LoopMe’s research into consumer behavior and preferences around luxury goods and apparel features in Digiday’s analysis of the pros and cons of principal media.

How AI shaped the 2024 election: From ad strategy to voter sentiment analysis

Robin Porter, Head of Political, discusses how AI shaped the election and how the technology might be leveraged in future political campaigns.

B&T Awards 2024 The Work: Best Use Of Tech & AI

B&T shares how LoopMe used AI and AR creatives to drive results for Merkle and motorola, with the campaign currently a finalist in the Best Use of Tech & AI category at the B&T Awards.

What does retail media need to do next?

“With data only becoming more of a premium, retail media’s true opportunity lies in the data that it makes available to advertisers. This treasure trove of insights allows marketers to better build up a picture of shopper sentiment and habits in a privacy-secure fashion. As we approach the ever-important holiday shopping period, being able to […]

Decoding ad performance with AI: a LoopMe breakdown with Simon Stone

Simon Stone, GM International, offers an insight into the impact of AI on the ad industry in the Life in Digital podcast.

Singapore consumers plan to shop in holiday sales period

LoopMe surveyed 3,496 Singaporeans, finding that four in ten shoppers intend to buy gifts during this period, whilst 21% are undecided. However, over half of respondents said promotions drive them to buy more, creating opportunity for brands to use sales-focused messaging to attract consumers.

Luxury shoppers prefer buying in-store

Luxury is going mainstream: Almost three-quarters of U.S. consumers say they make a luxury goods or apparel purchase each year, with one-third of those spending at least $1000, according to new research from LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance,

Majority of Singaporean consumers eye luxury shopping over holiday sales

More than half of Singaporean consumers are eyeing to buy luxury during the holiday sales, a research from technology company LoopMe reveals.

14% of UK consumers intend to shop during 2024 holiday sales

LoopMe has revealed insights into UK consumer intent to shop during the Black Friday and Boxing Day holiday sales, with only 14% planning to make purchases.

Only 14% of UK shoppers plan to spend in holiday sales

LoopMe research sheds light on consumer intent to shop during the Black Friday and Boxing Day sales periods, as covered in ExchangeWire.

Singapore consumers plan to shop in holiday sales period

Singaporean consumers plan to shop in the upcoming holiday sales period like 11.11, 12.12 and Chinese New Year, with 41% planning to make purchases and 52% of those considering luxury goods, according to a LoopMe report.

Navigating the political ad spend surge in the Golden Quarter

Robin Porter, Head of Political, shares how AI, CTV, and more, are driving ad spend.

Banner ads turn 30. But do they still work?

Key findings from a LoopMe survey reveal that 18% of Australian consumers make a purchase from an ad on a webpage every few month.

LoopMe digital ad study marks 30th anniversary of the banner ad

LoopMe surveyed 1,703 UK consumers from 15-23 September 2024 to understand sentiment regarding online advertising, with the results covered by Mediashotz.

LoopMe declares the banner ad not dead yet as it turns 30

New data from LoopMe has revealed that 18 per cent of Australian consumers make a purchase from an ad on a webpage every few months, with nine per cent buying this way weekly or monthly.

The humble banner ad turns 30

CEO & Founder Stephen Upstone shares why the prevalence of mobile and the rise of AI will ensure that banner ads continue to be a staple for brand building with AdNews Australia.

AI is Helping Candidates Decide On Runs for Higher Office

Robin Porter, Head of Political, shares how AI can help members of Congress decide whether to make the leap to statewide office with Campaigns & Elections.

Advertising Week New York 2024: Key Takeaways from a Future-Focused Industry Gathering

Sarah Tims, AVP Marketing, shares her key takeaways from Advertising Week New York with Association of National Advertisers, noting an encouraging focus on long-term brand building and a strong interest in how AI can enhance streaming platforms.

LoopMe launches Brand Outcome Scores

The solution provides marketers with a clear view of the impressions that drive brand awareness, consideration, and purchase intent. Harnessing contextual, geographic, and temporal-based machine learning models for its predictions, Brand Outcome Scores allows advertisers to drive superior results without the need for cookies or other user identifiers.

First-of-its-kind solution shown to increase brand awareness by over 50%

LoopMe has launched Brand Outcome Scores, a new AI-powered media scoring tool which provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level.

LoopMe launches AI-powered media scoring tool Brand Outcome Scores

First-of-its-kind solution shown to increase brand awareness by over 50% across mobile video, CTV, and display ads.

LoopMe debuts media outcome prediction tool

The Brand Outcome Scores solution has one core goal in mind: to ensure that brands only buy the ad requests that matter.

LoopMe announced the launch of Brand Outcome Scores, an AI-powered media scoring tool

The solution provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level.

LoopMe launches AI-powered media scoring tool Brand Outcome Scores

The first-of-its-kind solution provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level.

10 marketers on what to expect at DMEXCO 2024

Anna Lavrova, Head of Demand Partner Growth, shares her insights on the topics we can expect to see at this year’s DMEXCO and offers advice to those attending for the first time in Performance Marketing World.

US Election: Spending on TV advertising

Robin Porter, Head of Political, explains to the BBC how AI can help target voters, notably in swing states.

Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of election

Robin Porter, Head of Political, reveals to CNBC that 60-70% of presidential campaign CTV ad spend typically comes after Labor Day.

Best Use of Tech and AI: Award Finalist

LoopMe is a finalist in the Best Use of Tech and AI category at the B&T Awards, in recognition of our work with Merkle and motorola.

Brand marketing: focus on outcomes and cut through the AI hype

Rob Cukierman, Chief Product Officer, explains to Street Fight how AI can drive real outcomes for brands in a digital landscape which is set to become increasingly privacy-centric, in spite of Google’s backtrack on cookie deprecation. Read the full article

A deep dive into LoopMe’s creative transformation

David Barnett, Head of Creative Operations, talks to Celtra’s Alex Barrett about LoopMe’s experience in taking the creative process to the next level with the use of technology. Watch the interview

'It does leave one question unanswered': Industry reacts to Google abandoning cookie quest

Leonard Newnham, Chief Data Scientist at LoopMe explains why the future is privacy-centric to achieve effective advertising performance. More insights on third-party cookie deprecation changes

How the Industry Is Reacting to Google’s Latest Cookie Bombshell

“The reprieve for third-party cookies doesn’t change the fact that most consumers don’t want to be tracked across the web. The future is privacy-centric, and organizations must embrace tools that allow them to achieve effective advertising performance in a way that doesn’t compromise consumers’ privacy. “To create a true one-to-one connection with consumers, brands need […]

10 marketers react to the latest AA/WARC report

Simon Stone shares his insights on the latest AA/WARC Expenditure Report in Performance Marketing World. Find out more

AA/WARC report reaction: ‘Green shoots or false dawn?’

Simon Stone, GM International, explains why the Advertising Association/WARC Expenditure Report highlights the need for marketers to adjust their media mix to ensure they reach the right people in the right place in Decision Marketing. Read the analysis of the AA/WARC report

Cookie Deprecation is Dead: What Should the Industry Do Now?

Leonard Newnham, Chief Data Scientist, shares how using AI-driven predictive modelling to optimise media will improve outcomes in ExchangeWire. Find out why the future of advertising is still privacy-centric, in spite of the backtrack on cookie deprecation

Amazon Prime Day 2024 – Adtechs see brand opps and challenges

Stephen Upstone explains why real-time insights are the key to ad success this Prime Day in Mediashotz. View Amazon Prime Day insights

The ad break is back, and even Elon Musk is tuning in

Stephen Upstone, CEO & Founder, explains why the rise of CTV signals a new golden age for ad breaks in The Drum. Read article.

Real Juice Media launches audience-curated lifestyle personas, developed in partnership with LoopMe’s AMP

“The combination of Real Juice Media’s deep understanding of their audience, coupled with LoopMe’s direct consumer survey engine and patented AI, ensures both scalable and high-performing audiences and campaigns.” LoopMe’s Rob Cukierman, Chief Product Officer, comments on the launch of RJM’s new audience-curated lifestyle personas, developed in partnership with LoopMe’s AMP Audience & Measurement Platform. Find […]

LoopMe launches AMP

LoopMe’s Audience and Measurement Platform brings together the PurchaseLoop Audiences solution with its measurement tool. Find out more in Adweek.

New Audience and Measurement Platform

AMP brings together its PurchaseLoop Audiences solution with its measurement solutions tool to create a new platform. As covered in MarTechCube.

LoopMe announces the launch of its Audience & Measurement Platform

LoopMe has launched AMP, an end-to-end solution which enables users to run standalone measurement campaigns, generate new bespoke audiences from custom survey questions, as well as select data from LoopMe’s DMP to build and export audiences to their preferred DSP. Read the announcement in ExchangeWire.

Best Use of Data Award Win

LoopMe is delighted to be a winner in Best Use of Data category at the Malaysian Digital Association d Awards, in recognition of a campaign with dentsu and Guinness.

Cannes Lions 2024: Industry experts reveal top priorities

Stephen Upstone, CEO & Founder, shares his insights with Mobile Marketing Magazine, explaining why many of the discussions at Cannes this year will revolve around how best to learn about and utilise AI quickly in order to remain competitive. Read more in Mobile Marketing Magazine.

These are the adtech trends set to dominate Cannes Lions 2024

LoopMe leaders explore what they believe will be crucial topics at Cannes, including the shift from cookies to privacy-compliant data, the rise of AI, the new golden age of media choice, and more. Head to The Drum’s website to find out what trends we can expect to see in Cannes in 2024.

Campaign360 2024: Highlights

LoopMe partnered with Campaign360 in Singapore, an event which focused on the power of disruption and owning the future of marketing and communications — especially in the era of artificial intelligence. Take a look at the Campaign360 event summary.

What will the impact of the Flexible Working Act be on businesses and employees?

Charlotte Forsyth, VP People, shares her insights on the Flexible Working Act in The Drum, highlighting the significance of the new legislation and discussing how businesses can prepare. Read Charlotte’s thoughts in The Drum.

Campaign Best Places to Work 2024

LoopMe has been named one of Campaign’s Best Places to Work 2024, which celebrates companies that have created healthy and enjoyable workplaces. Take a look at the full list.

As U.S. election looms, political advertisers shift focus to CTV

Robin Porter, Head of Political, explains why political advertisers are shifting focus from social media to CTV in The Current. Read article

LoopMe releases accreditation program to develop industry understanding of AI

The LoopMe AI Academy aims to develop understanding of AI in media, offering the opportunity to earn accreditations in various modules. Read the announcement in Adweek

LoopMe launches AI Academy

LoopMe’s clients and agency partners will be guided through the process, starting with a live training session before accessing learning resources, completing a quiz, and claiming their accreditation which can be added to their LinkedIn profiles. As covered by ExchangeWire.

LoopMe announces the launch of its AI Academy

LoopMe releases accreditation program to develop industry understanding of AI. Read the coverage in The Drum.

Warner Bros. Discovery Announces ‘Olli,’ New First-Party Data Platform Powering Converged Audience Solutions

A fully integrated measurement partnership with LoopMe gives WBD partners access to insight and measurement that is more accurate and actionable than ever before. Find out more

IPA Bellwether reaction

“AI is a threat, but only to non-adopters. AI will not take your job, but someone using AI will.” LoopMe CEO & Founder Stephen Upstone comments on the latest IPA Bellwether report in Performance Marketing World. Read the commentary

Top Women in Media & Ad Tech Awards

Lisa Coffey, CRO, is an honoree in the Top Women in Media & Ad Tech Awards, in the Magnanimous Mentors category. View the full list of honorees

IPA Bellwether Q1 2024

Stephen Upstone, CEO & Founder, explains why the only real threat of AI is for non-adopters in ExchangeWire’s analysis of the latest IPA Bellwether report. See the article in ExchangeWire

Here's how most Americans are filing their taxes in 2024

LoopMe’s research offers an insight into consumer behavior and sentiment this tax season. Read the analysis Download the research

Even in 2024, workplaces are not built for women, reveals latest LoopMe data

Sarah Tims, AVP Marketing, explores what needs to be done in order to create truly inclusive work environments in The Drum. Read the article

Political ad influence depends on preferred media

A LoopMe study finds that political ads are twice as influential on the media that a voter uses most. Read the analysis in Radio + Television Business Report Download LoopMe’s research into political media behavior and preferences

Media choices influence voters

Media consumption plays a significant role in shaping voters’ opinions and behaviors, according to a LoopMe survey. Read the coverage in Media Confidential

65% of Singaporean women have never asked for pay rise

Studies have highlighted the challenges faced by women in the Singaporean workforce. Read article

Media consumption shifts influence voters' receptivity to political ads

LoopMe’s research finds that U.S. voters are more than twice as likely to be receptive to political advertising in media they use most when compared with other channels, but repetitive political advertising can create negative voter sentiment. Read the article in MediaPost Download the data

Political advertising welcome on Americans’ media of choice

Americans are more than twice as likely to be receptive to political advertising on the media they use most when compared with other channels, according to a LoopMe study of 6,262 U.S. individuals. Read more

LoopMe survey: workplace inclusivity remains a major issue for women in Singapore

70% of women felt that their needs were not being met in the workplace, a survey by LoopMe revealed. As covered by the Singapore Business Review.

Workplace gaps highlighted: 43.8% women more office time if needs met

LoopMe’s survey in Singapore shows women believe their workplace needs are unmet, signaling a call for enhanced female-centric policies and facilities. Read more

Viewers say they can be swayed by political ads

Robin Porter, Head of Political, shares LoopMe’s research into political media consumption with Broadcasting + Cable. Read the article Download the infographic

Australian customers are ready for AI-driven experiences, so why aren’t brands?

Simon Stone, GM International, offers his insights in The Drum. Read more

LoopMe generates double digit revenue growth and expands leadership team

LoopMe grows workforce by 20% YoY and promotes Rob Cukierman to Chief Product Officer, Brian Bell to GM North America and adds Adam Parker, VP Corporate Development. Read the announcement in The Drum

LoopMe announces leadership appointments following double digit revenue growth

New hires and senior promotions follow the company’s success in 2023. Find out more

AI AdTech platform makes string of hires and promotions

This personnel expansion supports an increase in demand for LoopMe’s AI-led brand advertising solutions, which has been also demonstrated by the company’s double digit revenue growth. Read the article in Business Cloud

LoopMe announces double digit growth in 2023

“We are seeing the benefit of our decade-plus investment in AI – which powers all of our products and is providing great value for customers – underpinning double digit growth in 2023, which was a difficult year for many adtech companies,” said Stephen Upstone, CEO of LoopMe. Find out more in Performance Marketing World

LoopMe appoints Chief Product Officer and GM North America

AI-driven brand advertising company LoopMe appoints Rob Cukierman as Chief Product Officer and Brian Bell as GM for North America. Read the coverage in AdExchanger Read LoopMe’s press release

AI MarTech LoopMe makes string of hires

LoopMe expanded its operations by hiring 50+ new employees in 2023, a 20% increase in workforce in 2023. As part of its expansion, LoopMe has promoted Rob Cukierman to a newly created role of chief product officer. The company also announced two new hires – Slava Taraskin, VP business development, overseeing the growth of publisher […]

Let's talk working through your first trimester and breaking the stigma of flexible working

In the second episode of our new LoopWE podcast, Stephanie Ramsden and Sarah Tims discuss navigating the challenges faced by working parents, stepparents and parents-to-be. Listen on Spotify now

Most UK consumers ‘unwilling’ to pay more to avoid ads on Amazon Prime Video

Mobile ads company LoopMe surveyed 2,296 UK adults between 26 and 31 January to understand their attitudes towards advertising on Amazon’s Prime Video streaming service.

Brits reject Amazon Prime ‘pay extra to go ad free’ plan

The research, carried out by LoopMe, quizzed 2,296 UK consumers between January 26 and 31, just after the service was announced.

Data: Amazon Prime going strong despite extra charge for ad-free tier

New data shows that almost three quarters (73%) of Amazon Prime users are not willing to pay £2.99 extra per month for an ad-free version of the service, however, only fifth plan to unsubscribe, as the streaming giant rolls out advertising today.

Amazon launches ads on Prime Video in the UK – will we finally see AVOD take-off with it?

LoopMe surveyed consumers to understand sentiment towards the introduction of ads on Amazon Prime’s standard subscription tier.

UK consumers won’t pay to remove Prime ads

Sarah Tims, AVP Marketing, shares the findings of LoopMe’s research into what consumers think of the move with Advanced Television.

Reveal Mobile partners with LoopMe for Out of Home Measurement

The partnership solidifies a true full-funnel campaign performance solution for OOH, providing the market with measurement solutions for outcomes, from brand lift to sales.

Most americans who intend to buy a vehicle won’t do so for at least a year

LoopMe’s automotive research features in DBusiness.

Tesla: magnificent no more?

TheStreet’s article on Teslas cites LoopMe’s automotive research.

Data Privacy Day: How Can Ad Land Keep Its Balance in 2024?

“With cookies gone, AI will play a crucial role in developing a privacy fix for consumers and advertisers.” LoopMe’s Chief Data Scientist Leonard Newnham shares his insights on why this Data Privacy Day and the year ahead carry a strong sense of positive, accelerated change with Advertising Week.

Porter geeks out on politics at LoopMe

MediaPost covers news of Robin Porter joining LoopMe to head the company’s political advertising division.

LoopMe tackles 2024 political advertising challenges with new offering

LoopMe launches new political ad sales division with elections on the horizon.

LoopMe Starts Political Ad Unit Led by Robin Porter

Adtech firm LoopMe is launching a new political ad division to be led by Comcast alum Porter.

Robin Porter to lead new political advertising division

LoopMe’s new political ad offering will be led by Robin Porter, formerly of Comcast.

Comcast alum hired to build LoopMe political ad arm

Robin Porter joins LoopMe to spearhead the growth of new political ad offering.

AI will help ensure marketing dollars are invested wisely

Leonard Newnham comments on the latest IPA Bellwether report.

IPA Bellwether Q4 2023

Leonard Newnham, Chief Data Scientist, comments on the latest IPA Bellwether report in Mediashotz, citing optimised budget allocation, customer experience and data privacy as reasons companies might apply AI to their businesses in 2024.

Let's talk careers advice, maternity discrimination and driving positive change

Charlotte Forsyth, VP People, joins Stephanie Ramsden and Sarah Tims for a discussion on careers advice, maternity discrimination and driving positive change.

Critical areas of predictions for 2024

Simon Stone, GM International. shares his insights on areas to watch in 2024 with MartechAsia, discussing AI, talent, and more.

New patents reinforce LoopMe’s leading position in the programmatic advertising market

ExchangeWire covers news of LoopMe’s new patents, granted for the technology behind its AI-powered Intelligent Marketplace.

LoopMe secures two patents for AI-powered Intelligent Marketplace

Two new patents bring LoopMe’s patent portfolio to three.

Top 5 adtech tools this week

Performance Marketing World names LoopMe one of the top adtech tools of the week, following LoopMe’s receipt of two new patents.

LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace

LoopMe has been granted two patents for the technology enabling its Intelligent Marketplace for buyers and sellers.

As part of the LoopWe (LoopMe Women Empowerment) initiative, LoopMe is launching a podcast exploring practical advice and actionable strategies to support career development. Hosted by Sarah Tims, AVP of Marketing, and Stephanie Ramsden, Senior Sales Manager.

The Golden Quarter is not losing its shine, you just need to know your customers better

Sarah Tims, AVP of Marketing, shares her insights on what retailers can learn from Q4 2023 with The Drum.

Predictions 2024: Innovation

Stephen Upstone, CEO & Founder, shares his thoughts on the innovations we can expect to see in 2024 with ExchangeWire, discussing AI, sustainability, video advertising, and more

Survey: Record holiday shopping continues as consumers head in-store for December

Daniel Sicular, Manager of Insight & Analytics, shares LoopMe’s holiday market research with SmartBrief.

Data shows consumers plan to cut holiday spending

LoopMe’s research into consumer holiday shopping plans features in MediaPost.

Why La Colombe put an AI company in charge of its video ads

How can AI improve your media campaign results? AdExchanger reveals how LoopMe’s machine learning models helped La Colombe Coffee Roasters achieve their advertising goals.

Creators are the new brands

Sarah Tims, AVP of Marketing, shares why she expects to see more super-apps in 2024 and explains what this will mean for the ad industry in Performance Marketing World:

How can HK tackle the challenge of AI talent shortage?

LoopMe’s insights feature in MARKETING-INTERACTIVE‘s article on how Hong Kong can deal with difficulties in AI talent acquisition.

Introducing the AI-dience: The most accurate consumer model in advertising today

Bernard Fung, Head of North APAC, reveals how AI-driven predictive modelling is transforming consumer relationships with online ads in Marketing Interactive.

Women, boomers to drive Singles' Day sales in Singapore

The Singles Day shopping event will see more participation from boomers and women, according to a survey from tech company LoopMe.

Boomers to drive Singles' Day in Singapore, with women taking center stage

LoopMe research finds that the annual Singles’ Day has a generational divide.

Opportunities for brands in North APAC in the AI era

Bernard Fung, Head of North APAC, shares his expertise with The Drum, revealing key opportunities for brands in North APAC in the age of AI.

Singles’ Day faces more value-conscious shoppers this year

LoopMe’s research into consumer plans regarding Singles’ Day shopping is covered by Retail in Asia.

Beyond currency to outcomes: unlocking the full value of converged TV

LoopMe partner Pixability shares key takeaways from our Advertising Week new York session on converged TV measurement.

Navigating brands in games

Helene Bouteille, Head of Global Account Management, shares her insights on in-game brand advertising in Digital Turbine’s Mobile Explorers Captain’s Log.

IPA Bellwether Q3 2023: industry reactions

Sarah Tims, AVP of Marketing, shares her insights on the Q3 IPA Bellwether report in Mediashotz, discussing the opportunities AI offers marketers in the current economic climate.

Insights from Advertising Week New York 2023

Rachel Conforti, SVP of Marketing, spoke to Cynopsis at Advertising Week New York about where she sees the industry heading.

From second screeners to free timers: How to engage APAC's mobile gamers

Alberico de Nardis, Head of SEA & ANZ, discusses the opportunity mobile gaming offers advertisers in Campaign Asia.

LoopMe partners with Givsly for 'Season Without Swag'

LoopMe is excited to take part in Givsly’s ‘Season Without Swag’, an initiative which helps reduce waste by allowing partners to opt out of branded gifts in favor of nonprofit donations.

LoopMe to utilise HUMAN’s programmatic ad fraud solution to further secure premium inventory

HUMAN’s best-in-class programmatic ad fraud solution will allow LoopMe to further secure premium inventory.

Trusted and transparent ads: Voices from the industry

Paolo Cerroni, VP of Legal, is interviewed by the European Interactive Digital Advertising Alliance (EDAA) following LoopMe’s successful completion of their certification and membership.

Takeaways from DMEXCO 2023

Jonathan Di Sapia, VP Demand and Partnerships Intelligent Marketplace, shares his takeaways from DMEXCO 2023 in WARC.

Pixability Working With LoopMe on CTV Cross-Platform Measurement

Pixability, an AI-driven contextual targeting company, announced it is working with LoopMe to deliver better audience measurement capabilities for cross-platform connected TV advertisers.

Knowing your audience: AI-powered insights for campaign optimization

Leonard Newnham, Chief Data Scientist, shares his expertise with The Drum, discussing predictive audiences, how AI can help measure ROI, and more.

Redefining DMEXCO 2023: A closer look at ad tech’s most ambitious networking event

Anna Lavrova, Senior Account Director Demand Partnerships, reflects on this year’s DMEXCO in Digiday.

HUMAN and LoopMe Announce Integration to Scale CTV Protection for Advertising Ecosystem

This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that its inventory is free from fraud.

HUMAN and LoopMe announce integration to scale CTV Protection for advertising ecosystem

LoopMe will utilize HUMAN’s programmatic ad fraud solution to further secure premium inventory. This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that its inventory is free from fraud

Finalist: Best Branding Campaign B2C and Best Use of AI

LoopMe is delighted to be a finalist in two categories at the 2023 Digiday Awards. We’ve been shortlisted for Best Branding Campaign B2C in recognition of our work with Carlsberg Group/Matterkind and for Best Use of AI with La Colombe Coffee Roasters. View all finalists

Measuring Max: LoopMe and Warner Bros. Discovery on proving ad effectiveness

Rob Cukierman, GM Product Strategy & Commercialization, and Warner Bros. Discovery’s Andrea Zapata spoke to Jon Watts at the Beet.TV Villa in Cannes, sharing their insights on measurement and proving ad effectiveness for Max.

Trends in APAC, AI's Role in Digital Marketing, and ATS Singapore

Alberico de Nardis, Head of SEA & ANZ, shares his insights with ExchangeWire, discussing artificial intelligence, industry trends, ATS Singapore, and more.

Finalist: Best Measurement Solution

LoopMe is thrilled to be a finalist in the Best Measurement Solution category at the Digiday Technology Awards 2023.

Movers & shakers

Campaign US covers news of LoopMe being among Ad Net Zero’s new wave of supporters.

Unleashing the future of brand advertising

Jaimesh Patel, Group Business Director, was on stage at MAD//Fest in July 2023. Jaimesh delivered a presentation on LoopMe’s innovative solution for trading on brand outcomes. If you missed the live session, make sure you watch the recording.

Consumers say brands collecting too much personal information

LoopMe partnered with Mi3Australia to study consumer sentiment regarding data privacy, finding that 84% of Australians think businesses and brands collect too much personal data.

LoopMe among new Ad Net Zero US supporters

LoopMe is proud to be a part of Ad Net Zero’s US growth.

LoopMe joins Ad Net Zero

By joining Ad Net Zero, LoopMe is committing to following the group’s five-step plan:

LoopMe survey: Brits call for more coverage of women’s sports

LoopMe carried out research to understand intent to watch the FIFA Women’s World Cup this year, with findings showing that consumers see increased coverage as key to encouraging further engagement with women’s sport.

LoopMe joins Ad Net Zero, furthering fommitment to a sustainable advertising ecosystem

LoopMe will be a “Supporter” of Ad Net Zero alongside a diverse range of companies, including tech giants such as Amazon, Google and Meta; agencies such as dentsu, Publicis Groupe, and Omnicom Group; adtech companies like PubMatic; and industry associations, such as ANA and IAB; and more

LoopMe joins ad-industry climate group Ad Net Zero

Having achieved carbon neutrality in May, LoopMe has joined Ad Net Zero, a group aimed to help the ad industry protect the environment by reducing carbon emissions and favoring sustainable products.

LoopMe joins Ad Net Zero, furthering commitment to a sustainable advertising ecosystem

LoopMe advances company vision and impact as an evangelist for sustainability in advertising.

IPA’s Q2 Outlook

Sarah Rew, AVP of Marketing, shares her insights on the latest IPA Bellwether Report with Advertising Week, explaining why LoopMe’s recent consumer research highlights the advantages AI offers to businesses seeking to advertise while under budget pressure

AI can ‘supercharge’ brand advertising

Rob Cukierman, GM of Measurement & Product Partnerships, explains to Beet.TV how LoopMe’s unique ‘model economy’ approach can supercharge brand advertising.

LoopMe's Lee Hoffman in The Digital Marketeer podcast

Lee Hoffman, VP of Agency Partnerships, shares his insights on building agency partnerships, bringing unique value and always being a student of the industry with SMB Media Consulting‘s Stefanie Beach.

Close the loop to measure up: LoopMe’s Coffey says brands are refocusing on incrementality

LoopMe’s CRO reveals to Beet.TV why ad outcomes are about more than just making a sale.

LoopMe's Simon Stone in the Six Sells podcast

Simon Stone, GM International, spoke to Six Sells about the power of brand advertising and how attention needs to lead to real-time outcomes.

Why ad net zero isn’t a zero sum game: The State of Sustainability in Digital Advertising

How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability

LoopMe Launches AI-Driven Intelligent Ad Marketplace

LoopMe Launches Next Generation of its Intelligent Marketplace with Increased Buying Efficiencies and Driving Sustainability

LoopMe Launches Next Generation of its Intelligent Marketplace

LoopMe Launches Next Generation of its Intelligent Marketplace

LoopMe Launches Next Generation of its Intelligent Marketplace with Increased Buying Efficiencies and Driving Sustainability

LoopMe Launches Next Generation of its Intelligent Marketplace with Increased Buying Efficiencies and Driving Sustainability

Carbon Neutral Advertising Partnership

Why is the industry still full of #clickheads?

LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule

People First: How LoopMe’s CRO Gets Results Through Relationships

LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule

LoopMe's Jonathan Di Sapia on programmatic shifts, AI and the rise of private marketplaces

Mobile gaming 2023: Trends and insights for brands to target players

Surprise: 95% of Consumers Know How To Scan A QR Code

QR Codes in CTV Ads Get High Marks in New Study

MarTech 50 – UK’s most innovative marketing tech creators for 2023

LoopMe Makes Senior Appointments as Part of APAC Expansion

First-of-its-Kind Consumer Survey on QR Codes for CTV Released by Origin, Flowcode, and LoopMe

LoopMe Announces Global Hires Amid Continued Revenue Growth

Former TikTok executive to head LoopMe in South East Asia

Amazon Advertising talent is being poached for C-suite roles at other firms including LoopMe

How Generative AI is Creating Custom Content in Email Marketing

LoopMe Announces Senior Team Appointments to Spearhead APAC Expansion

Humorous Ads “Scored” at the Big Game, and Ad Interactivity Paved a Promising Future

LoopMe appoints new Regional Sales Director for the North of England and Scotland Amid Continued Revenue Growth

LoopMe sets up Hong Kong office as part of APAC expansion

What Web3 means for e-commerce

Wanderlust or bust: consumer travel trends in a year of turbulence

LoopMe Names Lisa Coffey Global Chief Revenue Officer

LoopMe reports 55% growth; new hires

LoopMe snaps up Amazon exec amid revenue growth

LoopMe Announces Global Hires Amid Continued Revenue Growth

LoopMe Announces Global Hires Amid Continued Revenue Growth

LoopMe Appoints CRO & AVP Partnerships

LoopMe Announces Global Hires Amid Continued Revenue Growth