Published date: Wednesday, 29 July 2026

LoopMe Consumer Snapshot: QSR (US)

LoopMe surveyed 7,530 consumers in the US in June 2026 to gauge QSR ordering behaviors and trends.

One key finding: 82% of 18-24s order from QSR brands, well above the 74% national average.

Download the report to learn:

  • How many Americans order from QSR brands, and how does that vary by age?
  • What keeps 18-24s ordering from fast food more than any other age group?
  • Which food categories are driving the most orders across the US?
  • What decision factors should QSR brands prioritize in their messaging?
  • Why do restaurant apps and websites over-index among the most frequent customers?
  • What’s the most effective way to increase order frequency among lighter, less frequent customers?

LoopMe AI transformed the data into actionable audience segments, including:

  • Order frequency
  • Item(s) purchased
  • Important factors when choosing QSRs
  • Ordering methods
  • Restaurant mobile app usage

Contact pl_salesus@loopme.com to activate these audiences today.

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