Hear from LoopMe at Advertising Week New York

The advertising landscape is changing, and AI is changing it faster than anything before it. Across agencies of every shape and size — global networks, mid-size shops, boutique independents — the same questions are being worked out in real time: what to build, what to buy, where to let AI into the process, and where to keep humans firmly in the loop.

This session brings together leaders from across that landscape to talk honestly about what is actually working. We'll cover where AI has become load-bearing inside agency operations, where it's still theatre, and how it's reshaping the delivery of brand awareness and unified business outcomes that require technology, insight and integration.

Most media plans were built for a world that no longer exists. So where did audiences go, and where should brand budgets follow? Increasingly, the answer is apps: on the phone in your hand and on the screen in your living room. But the infrastructure needed to make brand demand work inside apps has lagged behind the audience shift and CTV is still too often bought as a black box.

This fireside chat will explore the gap from both sides — the brands trying to buy this reach and the publishers trying to sell it — and what has to change for app inventory to become a core brand channel rather than a test line.