Brand challenge: Balancing privacy and precision
As digital advertising shifts toward a privacy-first ecosystem, Lenovo faced a growing challenge: engaging valuable audiences without relying on third-party cookies.
LoopMe's AI powers a 5.4% lift in purchase consideration for Lenovo
Brand strategy: Activating zero-party data
Lenovo turned to an AI-powered, privacy-first model that lets consumers share preferences directly, building zero-party audience intelligence that sharpens campaigns immediately and improves marketing effectiveness long term.
LoopMe built in-market audiences for Lenovo. These unique modeled audiences were built, scaled and activated using patented AI driving precision, reach and performance.
LoopMe's Creative Studio built mobile ad formats to drive user engagement for Lenovo. Consumers were served tailored mobile creatives based on their survey responses.
How AI improved engagement
The campaign successfully achieved its objectives by demonstrating that AI-powered audience engagement could simultaneously improve consumer experience, campaign performance and long-term audience intelligence.
This campaign was a winner in the Most Innovative Data-driven Marketing Campaign category at the NEXT Awards 2026.
7.4%
7.4%
Lift in market awareness
5.4%
5.4%
Lift in purchase consideration