LoopMe surveyed 8,237 US consumers in July 2026 to gauge football season engagement and viewing behavior.
The headline stat: 58% of Americans plan to engage with football this fall.
Download the report to learn:
- How do US football fans engage with the sport, and how does intensity vary from avid team loyalists to occasional viewers?
- Who are fans watching live football with, and how much of that viewing happens outside the home?
- Which screens are fans watching football on?
- What are fans doing on a second screen during the game, and how does that shift what they buy for game day?
LoopMe AI transformed the data into actionable audience segments, including:
- Fandom intensity (avid team loyalists, moderate fans, league-wide enthusiasts)
- Viewing companions and methods
- Second-screen behavior (sportsbook, fantasy, social)
- Football-related travel and hosting behavior
Contact pl_salesus@loopme.com to activate these audiences today.
Also available via: