LoopMe surveyed 13,897 UK consumers in June 2026 to gain an insight into QSR ordering behaviours and trends
The results show that fast food ordering is highest among 18-24s, with 77% ordering from QSR brands. Download this research to understand:
- What proportion of UK consumers regularly order from fast food and QSR brands?
- Why do 18-24 year olds over-index as the heaviest QSR customers in the UK?
- Which food categories are winning the most orders from UK diners?
- What drives QSR choice for UK consumers — value, taste, or convenience?
- How much more likely are Gen Z and millennials to order via app vs in person?
- What’s the best way to convert monthly QSR customers into weekly regulars?
LoopMe AI transformed the data into actionable audience segments, including:
- Order frequency
- Item(s) purchased
- Important factors when choosing QSRs
- Ordering methods
- Restaurant mobile app usage
Contact uk_agency@loopme.com to activate these audiences today.
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