Published date: Thursday, 2 July 2026

LoopMe Consumer Snapshot: Holiday Shopping (US)

LoopMe surveyed 7,689 US consumers in May 2026 to gauge holiday shopping behaviors, revealing that 53% of Americans are holiday shoppers.

Download this research to learn:

  • When should you launch your holiday campaigns?
  • How much will US shoppers spend this holiday season?
  • Which promotions will have the biggest impact with your audience?
  • How should you adjust your messaging for early birds versus last-minute shoppers?

LoopMe AI transformed the data into actionable audience segments, including:

  • Holiday shoppers
  • Purchase categories
  • Factors considered when shopping
  • Budget levels and comparison to last year
  • Advance vs near-term shoppers
  • Other holiday traditions

Contact pl_salesus@loopme.com to activate these audiences today.

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