LoopMe surveyed 8,098 consumers in Australia in May 2026 to gauge festive shopping behaviour.
One key finding: 46% of Australians plan to take part in the festive shopping season.
Download this research to understand:
- When should you launch your festive shopping campaigns?
- How much do Australians plan to spend?
- Which promotions will have the greatest impact on your audience?
- How should you sequence messaging for advance planners vs last-minute shoppers?
LoopMe AI transformed the data into actionable audience segments, including:
- Festive shoppers
- Purchase categories
- Factors considered when shopping
- Budget levels and comparison to last year
- Advance vs near-term shoppers
- Other festive traditions
Contact apac_agency@loopme.com to activate these audiences today.
Also available via: