LoopMe surveyed 11,061 Canadian consumers in May 2026 to gauge back-to-school shopping behaviours and trends.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
- Back-to-school shoppers
- In-store vs online shoppers
- Purchase categories
- Factors considered when shopping
- Advance vs near-term shoppers
- Shopping spend levels
Activate these audiences in your campaigns today by contacting pschlatter@loopme.com
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