Technology
Contact
Login to Products

Driving high-intent visibility: How foodpanda drove incremental reach with CTV during the Lunar New Year

Brand challenge:
Cutting through the noise

The Lunar New Year is a peak consumption period, but also one of the most cluttered. The goal was clear: maximize reach and ensure foodpanda groceries stayed top of mind as households prepared for celebrations.

Brand strategy: Driving high-intent visibility

Right Time:
The Lunar New Year is an occasion where demand for groceries spikes, making it a natural moment to amplify its grocery offerings.
Right Place:
With CTV consumption on the rise, the channel presented an opportunity to engage audiences in a premium, lean-back environment beyond mobile and desktop touchpoints.
Right People:
Families and friends gather during the Lunar New Year, often consuming content together on the big screen. This shift from individual to group viewing meant that CTV could unlock incremental reach.
Right Technology:
By leveraging LoopMe’s CTV capabilities and AI-powered campaign optimization, foodpanda delivered targeted, high-impact creative into living rooms, the center of festive planning.

Outstanding results

The campaign successfully expanded reach during a highly competitive period, tapping into new audience segments and enhancing visibility for foodpanda groceries when it mattered most.

Back to menu

716K

716K
Unique users reached

1.55M

1.55M
Total impressions delivered

98.91%

98.91%
CTV VCR
Back to menu